I have super frizzy highlighted hair and believe me a hair product junkie. I have tried it all from the cheapest to the most expensive & never the results I needed. This sulfate-free shampoo is the BEST I have ever used and now am enjoying the AG product line. You will not go wrong with this shampoo. As everyone states my HOLY GRAIL.
So there's a slight caveat to my review - I've started using Pureology's Purify shampoo once a week after I had a problem with build up from using Joico's K-Pak Color Therapy, but that's waaay too expensive for daily use. I found AG at Ulta and bought a sample bottle that I'm still working on.
I love it. It smells great and lathers well and doesn't take much product to clean - something I was not experiencing with Joico. And as far as color care? Two days before my hair appointment - ie, when my color was at its worst, and about 8 or 9 days after starting with AG and two "doses" of Pureology my roommate asked if I had already gotten my color done - it revived it that much!! I think the Pureology helps to get the build up out, but the AG keeps my color looking great during the week and on my daily washings (I got greasy hair). And it does smell AWESOME.
This was recommended by the hair stylists after I got my hair colored at the salon. This shampoo is sulfate free and the smell is very lovely. It lathers to a foamy texture. 1L bottle cost about 27 bucks Canadian and lasts a long time. I find this shampoo to be moisturizing and does not strip away my colour dyed hair; as well my colour hair does not fade as easily. This is also a Canadian product! <3