The description on the 100% Pure website says its a "plummy mauve" color, which in reality perfectly describes it. My skin is much more tan now that it's summer, and this blush color is really pretty on me. But the price is more than what I'm willing to pay for this blush so I don't think I'll be repurchasing it...will stick to Lucy minerals.
All of their blushes seem to contain Mica as the last ingredient (that's where the shimmer comes from).
Ingredients: rice starch, rosehip oil, avocado butter, cocoa seed butter, pigmented extracts of blackberry, pomegranate, cranberry, raspberry, strawberry and cherry, pomegranate extract, goji berry extract, vit C, vit E, and mica