Well. I thought that PRO would be better than regular kohl pencils, powerpoints etc. I have had no luck with MAC eye pencils or gel liner. I have tried them all from this brand but they all smudge on me. It is funny though how some people really love them, like my sister has a MAC kohl and she thinks it is the best thing ever and it does not seem to smudge on her at all. I wear Urban Decay Primer Potion under and today was hot and moist and after few hours this pencil was like pencils always: Under my eyes. Anyways, what I want to say that basically this is like a MAC kohl, if you like MAC kohl and other MAC pencil liners you might like this as well. The color is just like name indicates: Rich Purple. I paid 13 pounds for this pencil here in London. I think I stay with Collection 2000 gel liners, which I fell in Love with when I arrived here in UK.