I saw the Essence display at Shoppers drug mart and decided to swatch a few of the eyeshadows. Some were not very pigmented, but this one seemed to be super pigmented so I bought it. Its a gorgeous mid tone, sparkly brown that is a true brown, not taupe, and not a warm brown. with my fair skin browns can look muddy on me but I simply wear this shade all over my lid alone, and blended into the crease, blending it with a fluffy crease brush and it looks amazing, it really brings out my green eyes (although technically I should be wearing purple) I wear this, dark brown liner, mascara, and perhaps highlight and it is a super gorgeous eye look. You can also wear this as a crease color, or smudged as an eyeliner, so its super versatile. It is by far the prettiest brown in my collection, and it cost under 3$ Canadian! It lasted me as long as my high end eyeshadows as well, so that was a bonus. I am confused as to why nobody mentioned this gem.