Pigmentation has never been one of elf eyeshadows' strongest point, tested it many times before. Due to the reviews that I've read regarding formula improvements, I dared myself to purchase the NYC palette (they ran out of texas). Couldn't be more disappointed. It was really sheer (even with TFSI primer), didn't even have any pop of color, just glitter mess, even some little time after the application. Bought it for the dark blue, which turned grey. Wasnt true to pan at all. I'll stick with high end.
I have the California palette. Love the packaging, but this just doesn't deliver. Very little pigment, super hard to get color on the brush. Not a fan.
They nice baked eyeshadow for the price. I have them in three colors: enchanted, pixie and toasted. I love all the three. Enchanted is bright gold without being too yellow. Pixie is nice shimmer pink, very decent pink and Toasted is brown/coral color on application. I love them and would give them 5 star. Only reason I am giving them 4 star is that they apply wet better than dry. In dry form they do not show up that well even with primer but on wet application they come out awesome and very pretty shades.
These you have to put on with your finger or a damp brush to get any color payoff. Plus Sally Beauty carries $1 baked eyeshadows ("Sally Girl") that are better pigmented than ELF's.
Very satisfing product! I have enhanched and burntplum and are both very nice. I usually aply enhanched with my finger as a everyday base and burnt plum on grease.
I definatelly buy them again
I have this in enchanted and after trying several times I am throwing it out :( Color payoff is low and hard to get out.
I like that ELF doesn't test on animals, so I have tried most of their products. I own this eyeshadow in Bark and I really like it. There are a few girls on here that complained about how difficult the formula was to get on the brush and then on the eyelids. I had this same problem until I used a small, synthetic brush with short bristles by Ecotools (cheap brush brand you can get at Target). Then I got fantastic color payoff and minimal flaking/fallout. Generally I dab a tiny amount of non GMO glycerin on my lids before eyeshadow because it dries to a somewhat tacky finish and makes colors pop like crazy, but it isn't absolutely necessary with this shadow. Bark is a beautiful chocolate brown that is flattering on blue, brown, and green eyes alike. Great little product for 3 bucks, just have to use the right brush with it.
I purchased this a while ago ( I believe the color is Toasted or something like it). This eyeshadow is not that good, not even for the price, I believe it's $2 or $3 at target. First off, you would need a really good primer for anything to show, and even then it will crease, and I feel like it's too glittery/shimmery. I used it wet and it's probably the best way to use it, but it has too much shimmer for me. The color is nice but no lasting power :-/
I purchased the e.l.f Baked Eyeshadow Palette in "California" after hearing good things about e.l.f. products.
Packaging: The compact comes in a nice black cardboard box cushioned with black corrugated paper. The compact itself is made of sturdy black plastic and contains a fairly large mirror inside the lid. I have to give this product high marks for its packaging quality, which seems comparable to pricier brands such as MAC.
Colours: The "California" palette contains neutral, light-to-medium colours with a metallic sheen. I really like the colours in this set.
Product: I really dislike this formula. I knew that baked eyeshadow was hard, but I did not think that it would be THIS hard. I tried to apply it with a brush and I felt like I was damaging the brush. Next time I will use my fingertips or a cheap sponge-tip applicator. A lot of dust came off the eyeshadow, but it didn't seem to transfer well to my skin. The formula does not appear to be very pigmented or buildable.
Staying power: Even though I was not able to get much of this product onto my eyelids, most of it still seemed to be there by the end of the day without primer.
I have this in the shade Bark (I think). It's pretty good, especially for $3! The color is pretty; a neutral-toned chocolate brown with a hint of plum and a bit of shimmer, but not big sparkles. The pigmentation is okay, better with a finger than a brush, and it lasts without any fading for three-four hours, then begins to decline after that (I don't use primer). Doesn't flake or have a lot of fallout. The eyeshadow has a smooth texture and good formula. Very flattering color for my green eyes and pale skin.