Inexpensive, but that's all it's got going for it. The hold is minimal, which is fine - I don't need a lot of hold. I just CAN'T get past the horrible, horrible smell. Awful. It's powdery and harsh and... I just can't describe it. I would buy this again if it were unscented.
Dove Strength & Shine Flexible Hold Hairspray comes in a 7-ounce canister for about $3-$4 at any drug store. The strength indicator on the can lists it as 4 out of 5 bars and indicates a "strong" flexible hold. This is not the case. If you're needing something to keep anything in place, this is not the product to do it. It gives an extremely, extremely light hold but that's about it. On the upside, it's not sticky in any way, you can run your fingers through your hair after you use it, and it doesn't feel like a helmet. The smell on this hairspray, IMO, is very harsh. Right out of the can it has a sort of fruity smell mixed in with the traditional old-fashioned hairspray scent. However, once you spray it on, there is no light fruity smell, just a heavy, somewhat musky, very unpleasant hairspray smell which lasts all day and is quite over-powering. I'm on the fence as to whether I would buy this again. It DOES give a light touchable hold but I was expecting it to be a little stronger. After a week of using it, I've gotten used to the smell, but, again IMO, you shouldn't have to "get used" to the smell of something. So, at the moment, the smell is the only thing that I'm really not liking about this.
EDIT: After using this product for a month or so, I did, in fact, buy another can because at that point I had decided that it was working for me and the smell wasn't that bad. Well, lo and behold, and to my dismay, the company has changed the formula or SOMETHING and the new can I bought smells EXACTLY like men's aftershave (the one with the ship on the bottle!). THIS, is a deal breaker for me and I will not be buying this again.