I have been anticipating trying this for some time and have been let down. I put this in the foundation section, but this really is identical to a BB cream. The texture, coverage and feel is like a BB cream and I don't care for that type of product. I ordered this in the fair/light and it comes out of the tube a nice cool toned shade. It doesn't take but a few minutes for the color to fade away. I'm sending this back and look for something with lasting color, sheer and with a price comparable with the product. This certainly isn't worth the 40.00 bucks asking price.