Back in the late 80's there was a line of upscale kid's bath products called William & Clarissa. This smells exactly like those did: watery and clean with a hint of floral note. I've not tried the Holy Water PMU spray, but the fragrance in the lotion is quite long-lasting, and after applying in the morning after my shower, I got whiffs of it throughout the day. The lotion itself is reasonably moisturizing, if a little pricey. continued >>