I have to say this was very disapointing to me.
I've been using both the matte and semi matte formulas before and knew my regular EDM shade. However all of the other three formulas have the same range of shades, but the jojoba formula had its own with completely new names. This to me seems like shooting themselves in the foot when they want to launch a new product (or do they just want you to buy more samples...?). Initially irritated by this i ordered the two that seemed closest to golden fair: shell blanc and sand.
I believe this product was created to replace the original glo formula, and even though I never was a huge fan of it initially I was seduced by the jojoba-part of this new one. When I heard jojoba I was expecting it to be creamy and moisturizing, but perhaps my expectations were to high.
If the original glo was sheer, this formula is pretty much translucent. I have to use a lot to even get a slight coverage, and that just ends up looking powdery. I tried using a wet brush and mixing it with my moisturizer, but still only very very light coverage, and it was completely gone by lunch...
The texture of the semi-matte and matte formulas are quite dry compared to other mineral foundations, but this is even more dry. I somehow imagine that it isn't as finely milled as most other mineral foundations. It clings to my dry spots and makes it look even worse.
I have combination skin with some small zits here and there, redness and large pores. I do have a difficult skin type, but I was looking for something with light coverage, but I can't really recommend it as a foundation for anyone. I just couldn't help being disappointed by this product, to me it's only sufficient as a sheer tinted powder.
I bought this in Sand and am really happy with it. While this formula made my face shiny when worn in more humid temperatures, it is great for dry North American winters. The jojoba formula gives a great glow to my skin and photographs very well in colder temperatures.
The semi matte base is great for all seasons, all climates. I haven't found anything better in terms of foundation whether mineral or non mineral, HE or drugstore.
Yet another product I wanted to love, bit the coverage just isn't as great as bare minerals, nor are the color options. I found it difficult to blend and tried FIVE shades and all of them were wrong.
It seems other people like this which is great because I love it when small businesses succeed, but it's not for me.
I have combo/acne-prone skin and I love this foundation as it doesn't aggravate my acne at all. EM's other mineral bases have been either too dense/cakey (semi-matte and matte) or too drying (IT base) for me, but this one is very light and has jojoba esters to counter the drying effect of the minerals, without clogging or causing breakouts. It's slightly more expensive than their other bases, but at $15 it's still very affordable! The packaging is okay, but my current one got stuck in "open" mode, making things very messy when I travel with it. I do hope they come out with more colours, but I have found a good enough match for now.
Tip: Be sure to order samples, because the colours shown on the website don't correspond well to the actual product!
Overall, this foundation is really great. The best part is the finish. Completely natural and blends in with skin perfectly. If you have problems with mineral makeup looking mask like or cakey, try this!!! Doesn't get cakey unless you use more than 2 layers, and it doesn't cling to dry skin. The bad part is the coverage and color selection. It is described as a medium coverage foundation, but if you have redness it is very difficult to cover. Forget about blemishes, the powder doesn't even stick. I find I get the best results with two heavy layers buffed with the flat top brush. But this uses a lot of product. The color selection is kind of strange. The colors look super pale in the jar but go on kind of dark. I haven't had problems with oxidation but beware! Everyone should go a shade lighter. I was lucky enough to find a match with sand, my perfect match was winged butter. I think it is necessary to set this foundation because it has jojoba and the finish isn't smooth to the touch. I set with cover fx matte setting powder. The EM finishing powder works too, but it's not so fine and can make it look cakier.
I've tried a number of Everyday Minerals foundations and face powders and loved the way most of them applied and looked, but discovered that the lauroyl lysine in them was breaking me out. When they came out with this Jojoba Base, free of lauroyl lysine, I just had to try it.
Colors: Not a wide enough selection for my needs. Beware the online descriptions and get samples first! I bought the full size in Natural, described as the second lightest cool-toned shade as well as a number of samples. The natural was far to dark for me. It looked like I had applied a very light bronzer all over my face. I switched to using the sample of Alabaster, which was a better match. Upon application, Alabaster looked like a decent match, perhaps more neutral than cool, but that works for me. As it oxidized during the day it warmed up a bit too much - not orange like some mineral foundation, but just a bit warmer so it no longer looked natural on me.
Coverage: Can be layered for light-full coverage but uses a lot of product. I generally prefer light-moderate coverage and found I had to spend twice the time and product to get the same coverage as I do with other mineral foundations. If I had a good color match, I wouldn't really mind this too much as it's also half the price of most other mineral foundations.
Other stuff: Used my Alabaster sample for a week and it did not seem to clog my pores or break me out. Applied best with a flat top foundation brush, good as a finishing powder with a foundation or powder brush.
Overall: I indicated "Yes" I'd buy it again, but I likely won't - unless they come out with some more colors to try and I will get SAMPLES FIRST if this happens. A nice product, if they've got a shade for you, but I've gone back to Alima (neutral 1) as it matches my skin better and I don't have to use as much/spend as much time applying to get the coverage and finish I want.
After they discontinued the Intensive line (at this point, I just assume EM will discontinue every product I like within a year), I tried samples of this. I have to admit, I loved the way it felt. It went on silky smooth, and while it did nothing for oil control, I'm used to that with all foundations. Still, while I liked the way this felt, none of the shades were really a match for me. I'm neutral/warm, but *very* light, and all the shades were too dark or pink.
Sorry, EM, I've moved on to Alima. Keep jerking your customers around, and I won't be the last.
I'm very pale and have rosacea and very sensitive skin, I bought the shade cream, which is the lightest neutral shade, it looks a bit dark in the container and when just applied, but after a while it sets and it's the perfect shade.
I really like how it feels and it's invisible on the skin, I never though a powder foundation could give me an almost dewy look, but this does, it may be the jojoba oils.
I will repurchase in shade alabaster (lightest cool) just to see if the colour matches me better than cream.
This is just as good as Bare Minerals, if not a little better. It's also much cheaper ($14.99 EM v.s. $27.99 BM). This is hands-down my favorite mineral foundation. I got this in Alabaster and it blends perfectly without being cakey. It leaves my skin feeling SO SOFT! I really like this foundation, and will definitely buy it again.
I'm Asian, and I use a mix of sand and honey.
Might I say that I am a foundation novice, but I had really wanted something that looked like I wasn't wearing makeup and I didn't like the feel of liquid foundation. Other powder and mineral foundations look powdery and highlight my peach fuzz when you get close to my face, but not this one! I had had to wait a few minutes, but it really did melt into my skin. My friend couldn't tell I had foundation on until I told her.
A CAVEAT: This does NOT give you 100% perfect skin. It's is NOT something you want for a wedding or prom. What it does do is make you look like a really good skin day. As my friend eloquently put it, "It looks like [my] skin, but better." My skin's not bad -- I don't have any acne and it's surface is really smooth. I do have some light freckles and some light redness/uneveness and a few spots of hyper-pigmentation. Though base erased my freckles and got rid of my uneveness, my hyper-pigmentation spots where still there, albeit lighter and a bit less noticeable. Still, I think the trade off is great, as having something that doesn't look like I'm wearing makeup is really important to me. I might just buy a nice concealer later.
One other thing that I'm noticed: When the air is really dry and I get really warm, my cheeks tend to get blotchy and really red. This foundation didn't prevent this, but what it did do was it made the redness a little lighter and more even, so it looked like I was just wearing some really nice, creamy blush (it actually looked good).
Might I say to anyone on the fence to just try it -- notice that most of the poor reviews are from people saying the foundation is too dark, not about the actual performance of the thing. Overall, I am very pleased - it won't give you that 100% flawless, airbrushed quality, but it looks so incredibly natural and makes my skin look really nice.
One more thing, using honey beige on its own makes for a really natural, subtle bronzer.
Also, I find that using a primer just makes my skin look flakey. Using this alone was best for me.