Totally and effectively cleans those grubby brushes leaving them soft like new.
Its amazing.

BUT

Dear Bobbi:
Its a crying shame this ain't in a pump bottle. Please rectify.
How has someone as clever as you not figured out that the current packaging is dysfunctional. I was just wondering how long it takes you to clean your mega huge brush stash with the current tube system.
Perhaps you have this product stored in a mega huge pump bottle system??

Love this - keeps my brushes clean and soft. The tube leaks if you store it the right way up though. I store it upside down but it's still messy. I will repurchase because the product is so good but I wish it came in a pump dispenser.

I love love love this conditioning brush cleanser! But I agree with other reviewers about the packaging. It should be a pump rather than a tube.

I just came back from washing my brushes and this cleanser works very well! leaves my brushes looking almost brand new and when washing the brushes, you get to see all the cosmetic products used go down the drain.

i would definitely re purchase this, but the packaging needs to change!

This is my HG Brush Cleaner. The only downside to this product is the packaging. A pump bottle would have worked better since this product leaks if you leave the tube upside down. Other than the packaging issue, this product helps remove all the gunk stored in brushes-- from synthetic to natural brushes. Not to mention that this cleaner also conditions your brushes making it easy to maintain all our precious brushes. :D

Thes cleanses my brushes very well, seeing brown/pink foam down my sink gives me satisfaction too! Lol! Also dries without that residue feel

Bobbi Brown is not known for practical, much less ingenious, packaging and this product is no exception. As other reviewers have mentioned, the consistency of this cleanser is too thin for a tube. A bottle with a pump dispenser would've worked much better but that's Bobbi Brown for you. Other than the lousy packaging, this is one of the best brush cleansers that I have used. Johnson's Baby Shampoo is my usual brush cleanser but I find that the Bobbi Brown does a much better job at getting gunk out of brushes and my Beautyblender sponges. Since the Bobbi Brown brush cleanser is so expensive, I prefer to save it for brushes used for creamy and liquid products such as foundation, concealer, and eyeliner. I also have the Beautyblender brush cleanser and I find that the Bobbi Brown cleanser works pretty much the same.

It works well but a bit too watery to be stored in a tube form. It leaks a little after closing and I hate this kind of mess!

love this cleaner. i used to use baby shampoo, but decided to try this to preserve my BB brushes. this works MUCH BETTER than baby shampoo! it really cleans the brushes well, specifically the foundation, blush, and gel eyeliner brushes. my HG cleaner.

This brush cleanser gel comes in a squeeze tube for 100ml. I can't say this is really cheap but definitely worths the price tag! I use this to clean my brushes and makeup puffs. It leaves my brush bristles to be really soft, just like hair after treatment! I tend to clean my d/s brushes before I use with this to make the bristles softer for easier application.

I remember I used this to clean a puff of my powder foundation ages ago, which I think I used 1 month consecutively w/o cleaning and it cleaned quite well too - still a little bit stain left behind. However, if the puff is cleaned like once a week (sometimes once every 2 weeks), no stains would left behind.

As for packaging, I would give it a 5 if it comes in a pump form. It's just messy when you need to add in more cleansing gel to the brush while your hands are all wet with the brush and gel... etc already.

As the other reviewers have all said, the biggest problem with this product is the packaging. Leave the tube upside down, and the cleanser will almost certainly leak. At $16.50 (USD), I don't find this to be more expensive than most cleansers. This is a great product; it's much less harsh than most professional cleansers. It also cleans all types of brushes - from squirrel to synthetic. I've had difficulty with professional cleansers removing the lacquer from wooden handles - this includes the cleanser I purchased at Alcone. Bobbi Brown's cleanser is a gel that does not over emulsify, and it's easy to reshape the brush heads after cleansing. Johnson's Baby Shampoo has been a good alternate for me when I'm running low on BB's cleanser. After using any brush on a daily basis , I use unscented diaper wipes. I then clean all my brushes weekly w/ Bobbi Brown's cleanser. If only this product came in a pump bottle!