This is a nice plum color with gold micro shimmer. It applies smoothly, evenly and feels moisturizing on the lips. The color is pigmented, but it is not long-wearing nor it claims to be. Great color for fall and winter seasons.
I usually wear more cranberry or claret red colors but this pink is like my lip color, only better. I could wear this day or night, with anything. You can build up depth of color by applying a second layer. It adds a nice shininess and isn't too sticky. I will definitely keep this one around always.