OK, I am very rarely impressed with a product but I was with this one, probably more so than with any other Alterna products (and I have tried quite a few). Normally my hair falls flat when not styled and I have to blow dry it upside down with a volume spray and then tease it at the roots. This is a small cream tube, and a pea-size amount of it gave my roots a lift even without a hair dryer. I just rubbed it in quite thoroughly and my hair looked pretty pumped up when it got dry.
It's quite sticky though and quite heavy so you won't like it if you generally don't like to feel any products in your hair.
Update: have used it for a while and sadly, the lift doesn't last too long.