I had seen this several times, but always figured it would be too dark. I was so-oo wrong! This is now my HG blush. Nice color that goes on sheer and looks really natural. I had the same experience as the previous reviewer, as far as the first usages being mostly frost without much color, but after a few days it got down to the color and it is lovely. I don't know if that is a defect with the manufacture so that it seperates, but it is a minor thing and won't stop me from repurchasing.
Product - The label is done in a peachy coral orange shade. In the tube and on my AAB/NC25 skin, it's more of a sheer rosy coral. The first 3-4 swipes of the new stick had a lot of silvery iridescence to it and not much base color, so much so that I almost tossed it out - but the rosy coral color finally came through. Pigmentation is sheer; it takes me about 3-4 swipes on each cheek to achieve a natural-looking flush. Texture is smooth and moist, without being sticky or tacky. Soaks into the skin quickly and without greasy or sticky residue.
Comparisons - There's a nifty cooling sensation when swiping this on my cheek, which reminds me of Vincent Longo's Hydro Sticks. Not as sticky, stiff, or pigmented as Tarte Cheek Stains.
Packaging - Short fat twist-up tube packaging, similar to Tarte cheek stain minis and Eyeko Fat Balms, but Ulta's is all white plastic with a label on the bottom half representative of the color of the product inside.
Overall - Handy and portable, and easy to work with. continued >>