This is a re-swatching of Madison Avenue, on account of the fact that my previous pictures were absolutely horrid and of low quality to boot. Madison Avenue is a lovely red jelly with noticeable pink shimmer. Application was easy, but I'll note that because it is a jelly it would take a few more coats to completely obscure the visible nail line. It's a great choice of red if you're looking for something sweeter and softer from bolder reds. I have to say it's one of my favorite reds.