A very BLACK pigmented eyeshadow and still as black once on the eye too.
To me, this also HAS staying power. This is what I use under my lowerlash line to line eyes straight from the pan, and it stays where I put it with depth of colour too, can be blended with still depth to it.. and I don't have to worry about needing to touch up to keep it 'black'.

FORGET THESE....
Mac Carbon = Chalky, patchy, not heavily pigmented on the eye and fades quickly.

Mac Typographic = Quite pigmented & good very dark grey, but too 'buttery' to use as a lower lash liner as it ends up NOT staying where it's put.

Mac Pro Wear in Soot - Similar to Carbon, just not dense enough either.

Illamasqua Obsidian = Quite a dense shadow on the eye, but does fade quickly, and also a 'brown' based black, so not black enough. Prob would be ok for wearing as a 'toned down' look.

Bourjois Little round Pot Intense Extrait No 10 = Not too bad for staying where it's put, BUT not black enough continued >>

Matte black eyeshadow is a daily staple in my make up routine and I'm always on the lookout for a new HG. So after reading loads of reviews for Bulletproof and seeing Sugarpill's promising product description I was really excited to try this eyeshadow. But sadly it was a complete let-down.

Bulletproof is described as "Deepest matte black with extraordinary pigmentation and lasting wear", but it's none of that. First of all it isn't really black it's more like a light charcoal and it has very poor pigmentation. Even over my favourite primer (NARS) I had to put on several layers to get an opaque swatch. I honestly think that the pigmentation is even worse than that of MAC's Carbon.
Secondly it's anything but matte. The eyeshadow contains loads of green and pink microshimmer, which traveled allover my face when I used it.

Personally I was really disappointed with this product and I would not recommend it to anyone.

I am surprised to read some of the comments here. In my experience Sugarpill cosmetics always delivers the best quality. I have Bulletproof eyeshadow and I can say that it is very pigmented, smooth texture and sticks to the skin very well. Does not have fall outs.

i LOVE this shadow. it is the most pigmented black i have EVER come across. they give you a good amount of product for your money and it blends greatly. i will continue to use this black forever. sugarpill eyeshadows have never failed me.

I've only used Bulletproof a couple of times, but I do like it. First I put down a black base with one of the NYX jumbo eye pencils then apply Bulletproof on top. I'm not a huge fan of the loose shadows but this is still a good one to have in your collection if you like black shadows. I wore it on the lid and blended MAC Soft Brown into the crease with Vanilla as highlight. I got a lot of compliments on it.