Tastes like dollar store lip gloss...The first thing I noticed about this lip gloss is that it STINKS and tastes bad. It has a strong wax-like chemical smell which I hate. It smells like something you shouldn't put on your mouth! Other than the smell, it has a pretty nice texture - not too sticky. The packaging is nice (looks like MAC) and the wand is nice. The color is very sheer so don't expect tons of color. I have the CHAT color which is a pale pinky-purple with some shine to it. I like it but I normally wear it over lip stick. Bottom line, it is too expensive for what it is. I paid about 12$! I won't be buying this again.

I like the brush applicator but the colour is poor (it barely shows) and the lip gloss tastes horrible. It's very chemical tasting and a bit sticky. Would not purchase again.

This should be called "Big Joke" not "Big Show" - based on the ads showing the model with highly pigmented lips, and the fact that there are about 12 different shades of this, ranging from what looks like soft baby pink to bright red and fuchsia, I was expecting way more colour payoff. Or at least some colour payoff, seeing as I bought one of the seemingly brightest shades, "Shout," which looks like a bold coral-red in the tube. Well, on the lips (and I have pale lips) it looks like a CLEAR lipgloss. What's the point? I gave it 2 lippies just b/c for a clear lipgloss, it's pretty good. Mine's going back to the store, though.