Honestly it is not the worst shampoo I have tried but it did not work for me. Silly me forgot to read the ingredients and used it several times. Next thing I know, my scalp was on fire. Read over the ingredients (like I should have in the first place) and found out that it contains tea tree oil. I still had a full bottle left so I left in the communal bathroom so hopefully someone will take it off my hands.
Another con about this product is that the bottle that I have purchased was so runny, I was was shocked on how runny it was because other shampoos in this brand are pretty thick. So ladies with itchy scalp and not allergic to tea tree oil, check the consistency of the product by shaking it. If it sounds watery, find something else. Personally I felt that it didn't cleanse my scalp well but I only used it a handful of times so I cannot give it a fair assessment.
My hair is natural - rather curly and dry. The only chemicals i use is store bought hair dye to cover the grey (sorry but i cross the line at going grey in my thirties, i will fight that every step.) I've switched over to using more natural products lately in my whole regime. Although i have heard of the Shea Moisture products before, i never used them until i stumbled upon them at Target. I don't normally use shampoo on my hair, unless i need to clarify from product build up. I've been using African Black soap (the bar) on my face for the last year, so i know the lovely cleansing properties it has. My hair was in protective twists for the last two weeks. I would only take them down, to moisturize, detangle, and then retwist. Using the Shea Moisture Deep Treatment Masque first, i washed everything out with the African Black Soap Cleansing Shampoo. My biggest fear was tangles, which usually happens when i use shampoo. Washing my hair in sections - untwisting, rinsing, and retwisting - helped keep some of the snags away. There was some, but it wasn't a mess. As expected it did leave my hair squeaky clean, which can mean a little on the less moisture side, BUT it wasn't a nightmare. It didn't feel brittle, there wasn't clumps of tangles which i've had in the past with other shampoos. Although this is was my first time using this, i do believe i will keep it within my routine of once a month clarification from my co-washes.
This shampoo has been a Godsend! Nothing, OTC or Rx, has been able to touch my itchy scalp for the last 2-3 years. From apple cider vinegar to sulfur, I have tried it. This product is hands-down the best so far. You can only buy it from Target and Walgreens. The label says this is for itchy scalp, eczema, dandruff, psoriasis, etc. It does have an earthy smell to it, but it does not linger. Your hair will be squeaky clean, so you will need a nice, hydrating conditioner afterwards. I will say that it has not conquered all of the itch, so I also use their Elixir and am going to try the Purification Hair Masque tomorrow.
I have also found an unintended effect of the shampoo - it has faded the hyperpigmentation on my face! I had ordered some black soap face wash and thought, "What the heck, I'll try the shampoo on my face until it gets here; can't hurt." Within a few days I noticed my spots were fading. After using the face wash for a week or so, I noticed my spots were coming back. Now that I've gone back to the shampoo on my face, they are almost completely gone. I don't know if that will work for everybody, but it does for me.