The texture is quite creamy without being heavy. Very faint discernable taste. Color is much more peach than beige. Definitely not a YLBB beige. For me, a great Spring/Summer shade or when I need a change from my beiges and plummy beiges. I think this shade will work best for warm or neutral complexions, not for cool tones. Doesn't stay on through eatting but doesn't fade or wear off too soon under other conditions.