I have been using this for a few months really helps damaged hair.
I have fine curly hair. This product line works well for me. I love the smell, it lathers great, and makes my hair feel delightful. A tad expensive, but worth it in my opinion. I'd definitely buy again.
I've gone through two bottles of this shampoo (the big pump bottles) and I think this is a nice mild shampoo. Definitely not as strong as the "Shampoo Two" shampoos. It has a tropical kind of smell which I really liked for the summer time. It was a bit pricy.
I love this product and the whole range. I am a hairdresser so I have tried lots of product that make outrageous claims. This actually helped as I have chemically processed hair I.e bleached and damaged. After using the awaphui and wild ginger range my hair had shine and looked fuller. Love love it.
I have fine hair and not a ton of it so in the past have always gone with volumizing shampoos but realized I needed something more moisturizing to help tame frizz this summer. Unlike other shampoos I've used, upon rinsing this out, my hair feels smooth and like its already been conditioned. Also love the rich moisturizing lather. Hair isn't weighed down and its frizz free so I'm happy.
I just purchased this shampoo about a week ago. So far, my favorite thing about it is the fragrance. It is very, very light & pleasant. I like how you just catch a whiff of the scent & it doesn't overpower you all day. For a moisturizing shampoo, it does lather pretty well. I do have to use a heavier conditioner than I feel like I should have to after a "moisturizing" shampoo. And I cannot use the coordinating conditioning rinse - it's much too light. I read on the PETA website that PM products are cruelty-free, which is one reason I try to patronize them. This shampoo is also more readily available & price-friendly than some others I've tried (like Living Proof). It's a good product, I just wish it was a bit more moisturizing.
This stuff is nice... it smells really good and improves the health of your hair without weighing it down, and allows me to go 3 days without washing my hair. However, there are cheaper alternatives. The main ingredients that make this "salon quality" are the large-molecule surfactants that arent as harsh on hair. To understand this better please check out this link..
Basically, there are other cheaper products that will give you the same results. One brand that I have found to contain these large-molecule surfactants is Organix. The Not Your Mothers way to grow long and strong shampoo is another one. Explore and exhaust your other options before spending the extra for this, because chances are you can find a cheaper alternative that makes your hair equally healthy/shiny/soft whatever it is you want. I found that the Paul Mitchell Awapuhi wild ginger line did not make my hair super soft without the use of a deep conditioner so keep that in mind too. I will not be repurchasing and I used this stuff for months.
I plan to repurchase, which is rare for me. This is a very rich, sulfate-free shampoo with a strangely thick texture. It's probably the most concentrated formula I've ever used, so I can get by with using less than I do with any other shampoo. The lather is very lush and bountiful, and the scent is of the fairly light, fresh/fruity/salon sort. This is perhaps a touch drying on me, and quite effective at removing dirt and oil. Rinses cleanly. The tube packaging is unremarkable, and my husband has grabbed for the conditioner several times thinking it was the shampoo - without glasses, he can't read the label to distinguish which is which. This is also quite expensive for Paul Mitchell, but considering the performance, I think the price is merited. I'm used to using Kerastase, so I'm comfortable paying for a really good product. We will definitely repurchase, hopefully in the salon-sized bottle with a pump top.
After much deliberation, I caved and bought this product. Having a professional license (in skin care, NOT hair) I was able to get this product at half the price it sells for retail so thought it wouldn't be a big loss... I was wrong. It made my hair feel like straw and knotty at the ends, even though I JUST had a Redken chemistry moisturizing treatment 2 weeks before. Thinking, no way could it be the product, I experimented back and forth between shampoos and found this was the culprit. It may work great for most people but it definitely did not work well for my fine, color-treated hair. I will not repurchase. Sorry, Paul
Once again I owe a debt to MUA reviewers for helping me find a great product--in fact, a great line of products. This shampoo is utterly luxurious--more so than any (often higher priced) other I've tried. My hair is now chin-length, and a dime-sized amount gives me a luxurious lather that rinses out easily. My hair is left feeling clean but not stripped, with no coating or dryness. Remarkable! And the scent is wonderful--shower aromatherapy--yet doesn't linger. This is everything I've been looking for in a shampoo, and it's a grail.
Update 8/15/13--I'm afraid that I have to change my rating for these products. After using the shampoo, conditioner, and keratin treatment for several weeks, I found that my hair was falling out. And the amount increased over time. Two weeks after stopping use, the hair loss stopped. These products contain the preservatives methylisothiazolinone and methylchloroisothiazolinone, also used in WEN products, which are known to cause hair loss. (None of my other hair products contain this.) If you Google these, you will find that many people are allergic or sensitive to them--if fact, some doctors are calling it "an epidemic." Sadly, these are going in the garbage, but at least I'm not losing more hair.
Update 10/6/13--I'm happy to say that my hair is growing back noticeably after having discontinued using this product. I'm relieved. What a shame that this product caused hair loss, because I so liked using it.