Amazing product to avoid getting those gross brass and yellow tones in your blonde hair.
I also am a huge fan of the scent! It smells grapey!
Leaves my hair feeling soft, clean and nice and cool blonde

A friend at work recommended this shampoo to me. I have to say, that I think I have tried nearly every blonde toning shampoo ever made, but Blonda is the best hands down. I love this stuff. Also the purple is a nice touch too.

Best toning shampoo I've tried. it is really purple. The suds it creates are even purple. I wish it didn't have SLS in it, but I only use this once every week - two weeks, so it's okay since that's around when I need some clarifying of product buildup anyway. And the best part?... It smells like grape kool-aid, and if I sniff my hair an hour later, I can still smell it a little bit :D yummy.

Coming from someone who has tried nearly every toning shampoo for blonde hair on the market, Blonda is my favorite. While Clairol Shimmerlights is a close second, the annoying smell that stays in my hair for days after is a huge turn off. Blonda smells like grape Kool Aid, but the smell fades soon thereafter. The shampoo itself is a dark purple that lathers up quickly and nicely. Please follow the instructions to a tee-do not leave on more than 60 seconds or your blonde hair will be a lovely shade of lavender but don't worry, it will wash out. My heavily highlighted blonde hair is brighter and less yellow after washing with the Blonda shampoo and conditioner. While it is a little pricy, it's worth it. I only use the Blonda shampoo and conditioner 1x-2x a week to keep my blonde locks looking refreshed.