"Lash fortifying mascara; promotes lash growth."
I bought this on clearance at my local ulta for $3 in "soft black", and i am very impressed! I have bought ulta brand cosmetics in the past and haven't been too happy with them, but this mascara is working out great for me. No clumping or flaking, lasts on my lower lashes without smudging off. It doesn't give a ton of volume, but it separates and lengthens nicely. The formula is very wet, but buildable. Overall it's a great mascara, and I will totally buy another one if I can find it on my next trip!