If I could give this a 0 I would.
I had been debating buying this product for awhile but was drawn to it because the haircolour on the box is so pretty and decided to pluck down my $38 CDN. I thought that because it was more expensive and it was at Sephora it would be better than the drugstore brands. BOY WAS THIS A HUGE MISTAKE.
I wanted to tone down my too blonde hair which in retrospect looked great especially compared to this disaster!
First of all the colour came out dark, like a medium blonde with an orangy tinge especially at the crown. And this is supposed to be ash! With several washes, this has faded to a drab, orangy, dirty blonde dingy colour.
On top of this, my hair is horribly dry and lifeless and strawlike.
I hate my hair now and feel awful.
Now I have to go and put in highlights to cut the orange tinge and brighten it up and deep condition it like crazy.
This product absolutely SUCKS! I'm going back to Garnier Nutrisse and never swaying again.