I have bought this one and the apple. Both have the same results for me, but I prefer the apple due to the taste and smell! I usually don't like apple (or blueberry for that matter) but decided to give them a shot since they have honey in them, which is a natural moisturizer. I later found out they have lots of good oils in them, including coconut, which works miracles on lips!
The apple one is red in color and while it goes on sort of clear, it does give your lips an opaque red color when you put it on, but it looks totally natural, not like lipstick at all. The blueberry goes on clear but I find darkens your lips a tad after excessive use. :)
I will definitely be buying them both again.

I bought this today as they were putting it on the shelves at Bath and Body Works. All I can say is WOW! It tastes like real blueberry. It is purple in color but clear when you put it on. It has shea butter, olive oil, coconut oil, cocoa butter, honey and all kinds of other goodies in it. Goes on smooth. I put it on 4 hours ago and have eaten dinner, drank a soda and licked my lips numerous times (because the flavor is to die for) and still have the balm on. It comes in Honey Blueberry, Honey Apple, Honey Strawberry and Honey Vanilla. I got them all except the apple because it did not come in on the truck. The cap and tube are bright purple and the label is gold with a purple bee and purple writing. Gotta get this one! BTW I can't taste the honey.