I love this matte bright bubble gum pink lipstick. It's my favorite pink lipstick! It covers my pigmented lips very well and the color doesn't fade. And, it does wear off easily. It last on me a longtime. The scent can be overwhelming, but the pink color is perfection, so I tolerate it. This works great with charcoal gray eyeshadow and black tightlined eyes. Great for a night out on the town. It's too bright for my personal taste for daytime, but I love to wear this at night. It's worth the $19.00 price.