The drugstore has been been really stepping up its game recently as far as cosmetics go and this Rimmel foundation is no different. This foundation is incredible. I really wanted to try it after hearing Tanya Burr talk about it on youtube and when it finally came to Canada I had to try it. I bought this at Shoppers Drug Mart for $12.99 regular price which is on the cheaper end of drugstore foundations in Canada. I find Rimmel products seem to go on sale a lot so if you want to try this and save a few dollars you can probably get it even cheaper than it is. I am going to start off and say that this is absolutely not a foundation for oily skin. If you have oily skin I am sure you will dislike it but it is out of this world for dry skin, truly- which I happen to have.
This foundation comes in a really nice, sleek, glass bottle with a pump and a cap! WOOHOO! I've never been too bothered when a foundation doesn't come with a pump but you definitely feel more luxurious like you got more bang for your buck when your foundation comes in a pump glass bottle. The cap is bright orange and so is the type on the bottle which definitely seems very much like the name 'Wake Me Up'. I don't know why but it really bothers me that all the lids/caps to Rimmel products are on a slant- like I said, don't know why but it drives me nuts. I would say that this foundation is definitely a medium coverage. I apply this on my face with my Urban Decay Optical Blurring brush and it will cover my milder acne spots and any redness or unevenness in my skin but I do need concealer for any larger blemishes. The foundation is scented and reminds me of hand soap which might not be the best for those with sensitive skin. I love how flawless this foundation looks right from the get go. My skin looks glowy and healthy as opposed to dull and dehydrated which is how it looks without any makeup on- this really just adds a nice boost of moisture to my skin and makes it look well...woken up! A lot of people are going to dislike this about the foundation and that is that the foundation does have a bit of shimmer/glitter in it. I typically don't like glittery products but because it is so finely milled and not very noticeable I find that I don't mind it well at all. This reason along with the hydrating properties and glowy finish is why I absolutely do not think people with oily skin will enjoy it. The shade that I got in this foundation is the lightest one, shade 100 Ivory and on my skin it does last all day though I will need to blot about halfway through so I don't begin to look too shiny or greasy. I have really pale skin and this seems to be a decent match now that my skin is tanned but if it wasn't tanned the foundation would be far too dark which is definitely one of the cons. The shade selection for Rimmel foundations are just horrible, I believe this foundation only comes in 6 shades with range from light to medium tones so if you have fair, medium-dark or dark skin tones then this foundation will not have a shade for you which is super unfortunate.
As a dry skinned girl, I personally adore this foundation and have worn it about every single day for the last month. I love the finish, I love how hydrating it is, I love the coverage, the fantastic wear time...I just really love everything about it. I think normal and potentially combination skin types could enjoy this as well but I would definitely first and foremost recommend this for those with dry skin. I'm glad that drugstore brands such as Rimmel are finally realizing that there is a fairly large market for hydrating foundations....now its just time for them to work on shade. Love this, would highly recommend!

I love this foundation, it's the only foundation that I've found that I don't need to set with a powder. I love the slightly dewy finish on my skin and the color range is surprisingly well done. definite recommendation.

I never thought I would like anything from rimmel until I found this foundation. I was watching Tanya burr on YouTube and she raved about this product... And here I am raving about it too. As a reference I'm an NC30 and my match was soft beige. It's a perfect match!!! I seriously didnt have to buy 2 bottles to mix to get my perfect shade. What I love about this product is it really hydrates my dry skin. This foundation makes my skin look dewy and fresh. I don't have to use my caudalie rescue creme when I wear this foundation. What I also love about this product is how easy it is for me to apply with my brush and the pump! Omg! I hate foundations without pumps because I find it so unsanitary when I have to open, and expose the product to air constantly.
Anywho I love this product and I'm glad I bought it :)

From reading the comment below or a few down I will also not be purchasing this or rimmel again due to its animal testing policy, rimmel have always been a brand that i thought would never do such things, i am truly disappointed.

This foundation glides on nicely and leaves a beautiful luminous finish, it does transfer mind you and don't even consider this foundation if you have oily skin, itll be like a oil bath at the end of the day, i found this foundation quite hard to powder too as it looked quite odd powdered. This broke me out a tiny bit and even the lightest colour is a bit orangey. The packaging was awful, when id pull the lid off it would take the pump with it on several occasions getting foundation all over me, my clothes and my surfaces and then when you put the lid back on foundation splodges all over the bottle then going all over your hands and everywhere.

Firstly I must state that if Rimmel didn't sell their products to China and had to allow animal testing, then I'd probably give this foundation 4 out of 5 overall. I bought this after I had extensively researched which companies test on animals, and have only just used it up. Unfortunately I won't be purchasing again as Rimmel aren't completely cruelty-free, and I strongly feel that my face is no way near as important as the welfare/life of an innocent animal.

The foundation itself is near to perfection for me. I feel that the colour range would benefit massively from having an extra paler colour, as the lightest shade is ever so slightly too orange for me (and my skin isn't the palest out there), which meant that I had to blend it right down to my neck, using a lot of the product up. I applied it with my fingers and it blended seamlessly and smoothly, not clinging to any dry patches, and gave a good medium natural-looking coverage.
The glitter element to it is ever so subtle which I loved - it really did wake up my face!
The price of the foundation is amazing value for money. For me, it performs as a higher-end foundation does in terms of the finish (satin, semi-matte), packaging and application. The lack of colour range shows in the price, but I would pay higher-end prices for this product if there was a slightly paler shade and the company was cruelty-free.

Please stop selling your products to China, Rimmel :(

My skin: combination, acne prone
Finish: luminous, but not over-glittery
Scent: light scent, which I like, but I prefer foundation without fragrance
Staying power: 8 hours and even more
Coverage: light-medium to medium
Formula: creamy, but not oily
Best way to apply: wet sponge

Pros:
- price (I have more expensive foundations which were much worse than this one),
- doesn't give me breakouts,
- stays all day long,
- luminous finish,
- easy to apply,
- buildable coverage,
- doesn't look cakey or patchy,
- very comfortable on drier parts of my face.

Cons:
- gets a little bit shiny in the T-zone, so it's definitely not for oily skin,
- has a scent, which may cause irritation,
- contains Crambe Abyssinica Seed Oil, so it's not oil free, but I am acne prone and have no problem with this,
- contains dangerous BHT (preservative),
- contains some comedogenic ingredients (Talc, Dimethicone, Hexylene Glycol, Tocopherol and Benzoic Acid), but again, it doesn't break me out (and some foundations broke me out, so I am breakout prone),
- shade range (only 4 shades in my country).

For this price I totally recommend you to try. It's similar to YSL Touche Eclat foundation, but much cheaper. I would buy this product again.

I am still yet to find my perfect foundation. My local chemist was having a 50% discount on rimmel London so I thought I'd give the "Wake me up" collection a go.
The colour selection is quite poor and although I got the lightest shade it was still quite darkro.
When I made the purchase I didn't realize the pump so I had been unscrewing the cap (LOL).

The foundation provided good coverage and didn't stick to any dry patches like the Revlon Color Stay I had previously been using.

Ive gone through Nars, Napoleon Perdis, Revlon, Benefit, Rimmel and still haven't found the perfect foundation... Im cool toned so ache for a yellow toned foundation that leaves a dewy glow and good coverage, if any of you ladies can point my in the right direction I would be OVER THE MOON.

I bought this product after reading good reviews about it so thought I would give it a try. It offers a medium coverage and is very easy to blend, using a synthetic hair brush. After about 4 hours of wear, I do need to blot slightly as I find that I can look a tad oily after this time. Overall, this is a good foundation for every day wear but I wouldn't recommend it for very oily skin types.

I bought this after seeing Pixi2Woo use it in her makeup videos. I bought the shade Soft Beige, which the nearest match I could get to my NC30 skin type. The foundation was easy to blend, smelled slightly citrusy and the coverage was good. However it was so greasy! My face was very shiny by the afternoon, and even when I tried to blot it with powder the powder seemed to clump up due to the grease! Not a good look. I also think that £9 is rather expensive for a drugstore brand such as Rimmel. Not impressed.

I have been using this foundation for the past 3 months and I love it! It's a fairly medium coverage but buildable and leaves a lovely glow! Probably not ideal for those with oily skin though as it contains tiny specks of glitter which aren't noticable after application