I think some are missing the point of this liner, no pun intended lol :) and/or may go in expecting this to be more than it is. My understanding is that it's supposed to be smudgy; a kajal-kohl liner for dark exotic smoky eyes like you see in Bollywood. It is not a long-last type by any means but it does an amazing job of being a deep matte smoky-smudgy black, very exotic looking without turning grey or blue or fading into nothingness. After I smudge it in and blend, it lasts quite awhile unless my eyes start watering profusely or it gets wet, then it will run. Then again, I don't think it ever claimed to be waterproof or water-resistant or 24 hours or 'Infallible' or anything and it's not, but that is fine since I have others for that purpose. This is like an improved version of BeneFit's BadGal, which was a lot more greasy in texture than this and literally smudged right off when trying to blend, and this is on the dry side. It doesn't tug or pull when applying though, which is great. The included sharpener is great too, but I really wish it had a smudger on the other end for when I don't want to carry around a brush to smudge it out, blend it in or apply e/s over to change up the look. I don't think it really needs e/s to set , but it's fun to play with the different looks doing that can create by using different e/s over the top.


I was already loving it as a smoky liner but what really surprised and impressed me about this is it actually lasts on my waterline longer than any other, even those that claim to be waterproof, and gels. (speaking of which I also picked up the L'Oreal Infallible gel-cream liner in Blackest Black as the other part of this BOGO hoping to replace BlackTrack as my go-to black gel liner- will report on how it worked for after I test it a bit more). For this one, first I dry off my waterline with a q-tip to get it to stick better, apply straight from the pencil tip and done. I wore it all night the day I got it run and didn't have any migrating "goop" in the inner corners of my eyes like some tend to to on the w/l and it also didn't flake off or wear off in patches like most do on me, and it wore evenly all night and looked amazing. I like that it has no sparkle or shimmer to irriate my eyes or get in my contacts too. Even my husband noticed and complimented how "amazingly hot" this looked which so this tells me this is a keeper :) Granted, my lids are generally on the dry, not oily side, so YMMV as to the wear time and application but for me, this is my go-to black smudgy smoky eye liner, waterline and regular. I would love to see a couple more colors like a navy, a dark green or deep olive, a purple, in addition to the grey and brown shades they already have. continued >>

Love, Love, Love this product. I tend to go for the heavily lined, dramatic look and it works great. It a true black liner..not grayish black or blueish black. It goes on smoothly too. I only use it on my water line and thats wear it stays. I havent had any problems with running or smudging. Love love love it! Update- I fell out of LOVE with this product, must be the warm weather because the last time I wore it I looked like a frigging RACCOON,* demoted until winter of 2013 (if I hadn't just threw it away)! Good in the winter, but runs like crazy in spring. GRRRRRRRRRRRRRRRR. Suggestions PLEASE ladies..inbox me Hunny Bunnies!

There isn't anything great about this liner. I've used it on the top and smudged it with a q-tip and it looks pretty good. I've also used it on the bottom and again, just mediocre results. This stuff is not, by any means, water proof. It also smudges pretty easily, which considering this is supposed to be for a smokey eye, I feel is a double edged sword. The staying power isn't that great either. It lasts maybe an hour or two on my water line and somewhat longer on my top lid. I kind of like that it's in a short, fat pencil because it's going to last forever. Then again, I really wish I could just use this up so I could buy something better. Overall, it's an ok product, but I wouldn't repurchase it.

I have this in both the brown and grey shades and love them both. I love the thick, smudgy line it produces with no dragging, skipping or tugging, and it lasts quite nicely if topped with a powder. I will definitely repurchase and plan on picking up the violet one next.

I bought this because the unique look of the eyeliner and advertising sucked me in. For a drugstore brand this is expensive for eyeliner and not worth it. It does not apply easily because of how fat the pencil is (so it's difficult to make a straight line) and it smudges VERY easily.....also my other eyeliners last on my eye the whole day whereas this smudges off after 4-5 hours.

this eyeliner is awsome! It goes on so smoothly on the application,it last fairly long,perfect for any smokey eyes! love it!

and looks bold when first applied. But is it strange that I don't trust this enough to wear it out the house for an extended period of time?

The idea behind this liner and ones like it was to create a smudged out, smoky liner look easily. This type of formula is notorious for smudging. So if that's why you gave it a negative review, you obviously did not know what you were buying. For it's intended purpose, this eyeliner is pretty good. However, if it's not set with powder, it can fade quickly. I like the shape of this liner as it makes it easy to create the smoked out shape and smudge it. Since that's the look to go for when using this, I do actually use this before my shadow then reapply and set with powder or use a long lasting liner over it at the end. All in all, it serves it purpose okay, but I wouldn't repurchase.

This eyeliner goes on easily and goes on blacker than black!
But none of that really matters because it smudges horribly! Unless, you're going for a 'Sexy Raccoon' look, I'd skip on this!

This is, to date, the best eyeliner that I have ever used. I am basing this out of drugstore brands, since I have never ventured into high end brands for eyeliners. I have tried a lot of eyeliners in carbon black over the years and none are as easy to apply and give such a 'sexy look'. Despite what it looks like in the package, the pencil is actually really soft and glides on. This means that you are not using as much of the product as you think.