Personally, I think these are the best plumping lipglosses I've used since Aveda Rehydrating Glaze glosses, but I may be biased. I love anything with palmitoyl oligopeptide and nourishing botanicals. MoistureTwist has Argan oil, Sunflower oil, and herbal extracts, which is fantastic. Palmitoyl oligopeptide isn't going to plump lips overnight, and in fact can take months to start plumping, but the benefit is that my lips definitely start feeling more hydrated within just a week.
My favorite color by far is Cherry Twist. It is an incredibly beautiful deep cherry red, or cranberry red, or pomegranate red, and I'd go so far as to say vampire red. Just pure neutral to warm red with maybe a hint of brown and pink. Sheer enough that I don't necessarily need a mirror, but strong enough to layer on for a gorgeous bitten or kissed look. I am always on the lookout for a good dark red gloss, and Cherry Twist reminds me of my current favorite, Ginger Lily from Aveda Rehydrating Glaze. Cherry Twist has a lovely bit of glitter and gold sparkle. I also like Berry Blend, a shimmery raspberry with gold sparkle. The formula is soft, smooth, and just creamy enough to moisturize without feeling sticky. It actually feels just like a tinted lip balm! I'm so happy with this gloss that I find myself stocking up on Cherry Twist and Berry Blend whenever I can.

Either I got a bad batch or I'm just the debbie downer of this product. I bought two and used one yesterday (peach smoothie). Great shade - ZERO lasting power!! I was applying this ALL DAMN DAY! I'm surprised I still have some left in the tube! It smells nice and sweet, and is quite moisturizing like a balm, but if you want to see any color whatsoever, you WILL have to constantly keep applying - over and over, and over again!! I won't be repurchasing anymore of these. After using the first one, I'm not really looking forward to wearing the second one I bought. Sally Hansen, in my opinion, failed on this one but she has other glosses that I enjoy a lot!

I bought this because I got a great deal at CVS, and recently went on a gloss kick.
I got 6 shades.
Twisted Nude - Nice nude lip
Mixed up Mauve - also looks liek a nude on me
Fuschia Fusion - pretty fuschia
Cherry tart - nice, but a little too warm for my coool skin
Plum poirette - Great my-lips-but better for me
Berry blend - another sutle shade on me
They have nice pigmentation for a gloss and are buildable.
Seem very hydrating for me (dry lips are a feature of mine.
Nice feel for me - not too thin, and not sticky. Maybe a tiny bit greasy, but not bad at all.

I have the Cherry Twist color. In the container, it is a bright, warm red, but on my lips it turns a cooler shade (which many lip products do on my lips). It is sheer, but definitely red, not pinkish and not bright, a good MLBB shade.
My lips are extremely dry and peel constantly, so I'm always looking for products that will soften them up and give a bit of extra color. So far, my favorite has been Bobby Brown tinted lip balm -- tragically discontinued! -- so I'm looking for a replacement.
Sally Hansen lip products so far have struck me as not at all moisturizing, but this one seems to be the exception: I'd rate it moderately moisturizing, better than any other tinted balm I know of.
It has a cake batter fragrance that goes away quickly, no flavor, and is a bit tacky/sticky (I'm not a lip gloss user so may not be as used to stickiness as some other reviewers).
Unlike my old favorite Bobby Brown tinted balm, I can feel it on my lips because it is sticky, and that's a bit annoying but might get used to it.
The staying power seems reasonable; it lasts a few hours if I don't eat. My lips don't seem drier after it wears off (as was the case with other Sally H products).
Like almost all lip products that claim to be moisturizing, it is apparently just grease, without ingredients that would actually add moisture. But nonetheless, it does soften.
I'll keep looking for a more moisturizing product, but I think I'll probably use the Moisture Twist quite a bit. Will probably try it over other moisture products. (Toying with the idea of squirting a few drops of honey into the tube to try to give it some real moisture.)

As the below reviewer already stated, these are sheer with a capital S. Despite that I like them quite a bit because they are not drying at all, and my lips are constantly chapped so these feel like a thick balm with some color. They don't have a lot of shimmer; despite that what looks like glitter in the tube doesn't look glittery on the lips; they're not super shiny and they last quite a while due to what I'm assuming is the thicker texture. I don't notice a cake batter scent whatsoever in either of mine, I wish. To me they smell like Revlon glosses although not strong and dissipates fast, thankfully, because to me it is a synthetic scent. No taste though, which is good. The name makes me laugh because they don't have a lot of color, and I have no idea what they mean by 'primer'....maybe for wearing under lipstick? I have not tried that yet, since I like them fine on their own as a subtle looking lip for daytime.

I have Mixed Up Mauve (which in reality is a light nude pink) and Plum Pirouette which in reality looks like a light mauve, haha. They were both 4.99 at Walgreens this week, which is a steal for a tube this size IMO. They really need to make some darker shades though, ones that don't all look the same like half of the ones they have out now. I know the lighter shades in this line won't show up at all on my pigmented lips, but I may go back for the Mocha and Red shades thinking if they're as sheer as the two I already have then I'm assuming Mocha will come out as a nude and the red will come as pink! The applicator took some getting used to with the curve, but it's not a dealbreaker and works really well once you realize it's there. Overall these are quite nice, a little thick, but not tacky or sticky thick and the moisturizing properties make up for the rest they lack (e.g. color). continued >>

SELECTED SHADES
- spun sugar (shimmery nude)
- berries-n-cream (medium pink w/glitter)
PROS
- very moisturizing
- not sticky
- long-lasting
CONS
- not too many shades too choose from
- sheer
COMMENTS
I love these glosses - they feel great on the lips. They're definitely moisturizing and not sticky at all. Pigmentation is decent - sheer, but still offers enough color. Berries-n-Cream does leave glitter residue on the lips, but offers a lot more pigmentation than Spun Sugar (very similar to NYX Sugar Pie, by the way). They smell exactly like NYC Liquid Lip Shine - sweet cake batter scent and have an interesting doe foot applicator. These have a bend in them, which doesn't make a difference in the application but just something to mention as well.
Will repurchase.