I think this color would look beautiful on someone with fair skin or someone with no brown pigmentation in their lips. I'm an NC37 and my lips do have pigmentation to them so this color comes off looking like pepto-bismol. Also, this color is on the creamy/matte side so you'd have to exfoliate your lips prior to application. Out of all the ones I purchased this seems to make my lips look bigger. These don't come with claims of lip plumping, but I think this color has that affect on me. I wouldn't repurchase this again because it doesn't look all that great on my skin tone but with the right lip liner I can make it work. Overall, my experience with The Balm lipsticks was great. They lock in moisture to your lips and keep them looking soft all day. I highly recommend the one's I've reviewed. They're all beautiful.