When I first saw this LE Chinchilla lipstick on their website, I didn't really care to spend $16 dollars on it. But the more I looked at the swatch, the more I was intrigued. How often does one encounter a grey lipstick?. Plus it was limited edition, so I thought why not try it before it's gone. I just love, love the name! When I received my lipstick in the mail, I was so excited and put it on right away. It is slightly darker than the swatch on their website. Looks more like a muted lavender with grey undertones. The more you layer on, the more grey it looks though. Nonetheless, It's a beautiful color! I love the way it looks on. I'm C3 or NC30 for reference. Very wearable too. I have been wearing it everywhere since I got it. I have not had any problems with it being streaky or blotchy. It is very opaque and long lasting. However, it does wear off in the middle of my lips, if I eat something. It feels smooth and creamy on. It is matte with a satin sheen to it. It does not dry out my lips, but it doesn't moisturize them either. I always put carmex on my lips before I apply lipstick anyway. If it dries your lips out just put a gloss over it, simple as that.
I'm already familiar with the packaging as I ordered a lipstick from them before in Great Pink Planet. Love that one by the way. I know some of the reviewers say the packaging is cheap, but I definitely disagree. It seems to be made of the same grade A plastic as MAC, but in a more bulkier bright purplely lavender color. Yes, I have plenty of MAC lipsticks and other brands to compare the packaging. I like that it is different and it is not something like you would purchase in the dollar store like some of the reviewers said for LC lipsticks. I know they're being sarcastic, but shoot if you can buy these at a dollar store, please let me know where and I will run out to purchase all of their inventory.
Would I buy this again? I already have! It's coming this week. I would buy more if I could, but it is a little too pricey. I wish they would lower the price, as MAC's lipsticks are cheaper. I hope they make Chinchilla permanent. I would love to be able to purchase this color whenever I can. It will be missed when it's gone, because I have no other means of duping this color.

This is a muted lavender, the way real lavender looks; a dusty, smoky, creamy pale purple with gray tones. The lip swatch and the campaign visuals on Lime Crime make it look more gray than it actually is, so keep that in mind before you buy.
Texture-wise, I have no complaints. It has the comforting vanillin scent most people find pleasant in MAC lipsticks, and it IS opaque enough to cover your lip color. It's a creme formula; no shimmers or glitters, and I find it quite moist going on. I'd say it's similar to MAC Amplified Cremes in texture.
Longevity-wise, it lasts quite well since the formula has a sheen but isn't overly slippery like a NYX lipstick. It's pigmented enough that after a couple of hours when your lips have absorbed most of the emollients and sheen, the color pigments still remain. But this is not a low-maintenance color because any fading or unevenness, when it occurs, will be more apparent than most regular lipstick shades, unless you have pale lips.
Price-wise, I can't complain because I ship this to Asia and it costs less than MAC and even some drugstore lipsticks here.
I would take one lipstick off for the fact that it's not the most wearable lipstick around unless you have extremely even skin, and I don't really reach for it much because while it makes the makeup collector, the edgy makeup artist, and the anti-establishment beauty salivate, most other people just won't really appreciate the look of lavender grey lips in real life.
I could also do without the purple unicorn packaging (a little too little-girl for me) for a more vintage look and feel in keeping with the fact that this is a "Lip Noir" lipstick, but that's just me.
But PLEASE don't let this stop you if you're looking for just such a shade! The quality is good, and it is unique and hard to substitute as far as the COMBINATION of color, pigmentation and texture goes.
Tips to wearing it better:
1. Covering up the natural red tones of your lips with a lipstick that is less warm/red than your skin will bring out all the un-evenness and red blotches on your face visually. Make sure you even out your skin adequately first.
2. Wear a lip concealer around the edges of your lip. Grey-purple tones are less red/warm than most skins except the uber-pale, so the skin immediately surrounding the rim of your lips will stand out as being more red/ruddy as it is darker than the surrounding skin.

Lime Crime has tended to specialize in very opaque and unusual colored lipsticks - mint green, turquoise blue, apricot orange, hot pink... and Chinchilla falls into this category.
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Chinchilla is a limited edition lipstick in the 2011 Lip Noir collection, which includes Glamour101, an opaque wine red, and Styletto, opaque black. Chinchilla is described on the Lime Crime website as opaque medium grey with lavender undertones. It is definitely opaque, but i think the color is more of a light-medium lavender-grey - perhaps more lavender than grey.
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It has a somewhat synthetic vanilla scent, but no flavor. It goes on smooth and creamy, but after a while it doesn't feel all that moisturizing, not that i usually buy lipstick to be a moisturizer, and, after all, it is so opaque and almost matte. It has no glitter, no sheen. The color gives a somewhat cyanotic look, which i like, and lasts pretty long time.
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The tube is intentionally cute - an intense orchid lavender-pink, "bullet" shaped, with silver diffraction-grating stars, rearing unicorn, and Lime Crime logo - pretty flashy. It comes in a lipstick box the same color with silver stars and unicorn. Even the Lime Crime mailer is the same orchid color, with white patterning. Lime Crime products are vegan and, as far as i know, can be purchased only from their website.
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Chinchilla is not likely to be your daily go-to lipstick if you work a very normal job. But if you work a more creative or forgiving job, or you like unusual colored lipsticks, i'd say Chinchilla is worth checking out before it disappears.