I have selected that I would not repurchase simply because I have soooooooo many lippies and pink is not a colour I wear very often. I agree with the reviewer below. This is a bright, true wearable pink that goes with my light olive skintone. It's not easy to find a pink that looks right on my lips and this one is neither too cool toned or too bright. It's just a very clear true pink that would suit a wide range of skintones.
Lasting power is okay, I do find it better to blot it to a stain rather than leave it glossy as this improves the lasting time and it fades more evenly that way.

Colour: A bright pink that is not too barbie or obnoxiously crazy. The finish is not sparkly or pearly but is more matte with a slight sheen. The colour is not as opaque as it seems in the tube but is by no means sheer - the formulation makes it much more wearable than you would think by looking at the tube! If you're a Harry Potter fan, it looks a lot like the lipstick that Cho Chang wears to the Yule Ball!
Performance: Excellent as a stain with lip balm or as a more full on pink lip by blotting as you layer it. No need for lip liners as it doesn't bleed. For me, it stayed on the entire day with eating/drinking/copious talking etc :P Also, it didn't have that pesky problem of drying out my lips like a few lipsticks of mine tend to do..
Packaging: A gold rectangular prism that is rather classy and deceptively expensive looking. Also the 'Max Factor' signature X is etched onto the actual lipstick which i thought was a nice touch.
Price: Average for a drugstore lipstick ($20 AUD). Also, for those in Australia, Priceline is doing a promotion right now so that if you buy $29 worth of stuff from their range, you get a free gift! (3 mini nailpolishes, mini kohl pencil and mini masterpiece mascara - all put into a cute tin!)
Conclusion: A non garish bright pink lippie that works on my asian skin tone? Yes please.