This is surprisingly good. Yes I'm over 30 and probably not the target market for this product, but it's genuinely good. It adds a subtle pink shine and tint to lips. It comes as a duo with a solid lip balm and a liquid gloss. I've only really used the liquid gloss. It's very cheap. Not a all sticky. Stays in place long enough and looks really nice on. It comes in other shades as well, which I see have all had positive reviews too. It smells nice as well. I will probably buy again and try other colors too.