This is marketed as an anti-cellulite treatment but in addition to that, it also reduced my stretch marks! In fact, my stretch marks look like they have reacted more to this than cellulite. My butt looks smoother, perkier and firmer. You squeeze the product out of a (semi)soft bottle which has an opening that you can open/close like that of a ketchup bottle - that's the best way I can describe it haha. But because the cream isn't runny, you can really control how much stuff comes out of it easily. I leave my bottle upside down so I can just squeeze it out easily. It's not oily either so you don't walk ard feeling like you've oil between your thighs - UGH - but it tends to be just very slightly 'sticky'.
Of course ladies, this isn't a miracle cream; exercise is STILL needed.