This is my first Illamasqua nail color and I think I will be hooked - I really have never before used a polish that was so easy to apply. Or maybe easy to apply at all. I'm really clumsy with polish application and if a product is too difficult to work with, it usually is given away because I just don't have the patience. I'd rather have unpolished nails than a messy looking manicure, and I can't afford getting them done professionally.
I applied three coats of this in MAYBE five minutes and it looked perfect. I think you could get away with two just fine. No lumps, bubbles, completely even - just perfect. The color is great for summer. It's not a super glossy color (I think it says satin finish on the website) but I'm sure a topcoat would fix that if you would prefer more shine. I haven't tried it yet, but probably will soon.
Some people think this price is pretty steep because so many nail colors are cheaper, but personally, I NEVER use up all of the product in my cheaper polishes. I seriously think it has not once happened before. So to find a color so pretty and effortless that I think I could actually use often enough to finish the whole bottle - that is worth a few extra dollars. Illamasqua makes really beautiful colors and I have my eyes on Baptise and Ruthless. I wish they made a few plummy colors. Maybe in the fall! So glad Sephora carries these!

Collide is a beautiful neon pink. Not for someone who only wears neutrals or dark shades. But it's gorgeous! One coat gives a good coverage, but do it properly with a base coat, 2 coats of this, then a top coat and you can easily get a weeks wear from it - and I mean easily - the only reason I don't know how long it would last after that is because I love to change my nail colour! Illamasqua create the most amazing colours with one of the best lasting formulations out there. It's expensive (£13.50 in the UK) but worth it. Collide is very similar to Obsess, but a little warmer and lighter. I love both!