Cle de Peau, Maquillage, and IPSA are three of Shiseido's department store brands you can find outside Japan, and their price points are in that order too. While Cle de Peau is renowned for its concealer and base makeup and IPSA for its skincare, I am not sure what Maquillage, the middle sister, is known for. Whatever it is, it cannot be lipstick. The PK715, which swatches to be a beautiful peach with a hint of iridescence, actually has worse pigmentation than drugstore lipsticks. I have seen tinted lip balms with more color.