81%
would repurchase
3.9/5
package quality

price range

description

ingredients

Water, Sodium Laureth Sulfate, Disodium Cocoamphodiacetate, Glycol Distearate, Sodium PCA, Hydrolyzed Collagen, Tocopheryl Acetate (Vitamin E), Panthenol (Provitamin B5), Macadamia Ternifolia Seed Oil, Folic Acid, Ubiquinone (CoQ10), Benzophenone-4, Camellia Sinensis Leaf Extract (Green Tea), PEG-40 Hydrogenated Castor Oil, Fragrance, Citric Acid, Methylparaben, Propylparaben, Methylchloroisothiazolinone, Methylisothiazolinone, Ext. Violet 2.

Reviews

Reviews


5.0
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6 years ago

First purple shampoo to make my hair incredibly soft while actually taking out the brassiness. I have almost jet black looking natural hair that can go orange with the snap of a finger it seems so...

About reviewer (451 reviews)

Age19-24

SkinVery Oily, Fair-Medium, Neutral

HairBrown, Straight, Fine

EyesBrown



4.0
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6 years ago

I've had grey hair since in my teens. I've always dyed my hair. Lately I've let it come out. It has blonde on top, brown underneath but highlights that are natural. I wanted something to bring out...

About reviewer (1 reviews)

Age44-55

SkinDry, Medium

HairGrey

EyesHazel


5.0
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7 years ago

Love this product! The product is not as dark as Generic's compare to Clairol shimmering purple shampoo, original Clairol shimmering lights purple shampoo, or One 'n Only Shiny Silver but if you're...

About reviewer (29 reviews)

Age19-24

SkinCombination, Medium, Neutral

HairBrunette, Wavy, Medium

EyesBrown


3.0
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8 years ago

I would rate this 3.5 lippies if possible. This is a nice purple shampoo, although it doesn't produce miraculous results. I like this much better than Clairol Shimmer Lights shampoo. It has a...

About reviewer (437 reviews)

Age36-43

SkinCombination, Fair, Cool

HairBlond, Other, Fine

EyesBlue


5.0
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8 years ago

It's inexpensive and strong- it works but don't use without conditioning afterwards.

About reviewer (10 reviews)

Age30-35

SkinOther, Other

HairOther

EyesOther


4.0
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9 years ago

I've recently gone from black to blonde hair and am in still in the process of going blonder. I needed a purple shampoo to help with the yellow/warm tones in my hair and this is fitting the bill...

About reviewer (690 reviews)

Age25-29

SkinCombination, Fair

HairRed

EyesBlue


5.0
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10 years ago

This product surprised me very much. I am 20 years old with dyed light ash blonde hair and recently it has gotten very brassy with yellow and copper/orange tints in it. I bought this shampoo and...

About reviewer (1 reviews)

Age19-24

SkinCombination, Fair

HairBlond

EyesBlue


3.0
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from

10 years ago

I had a sad brief period as a platinum blonde, in which I tried this shampoo to keep brassy tones away. For that purpose, this shampoo is terrific. Just shampoo it in, wait a couple of minutes,...

About reviewer (734 reviews)

Age36-43

SkinSensitive, Fair, Neutral

HairRed, Wavy, Medium

EyesGreen


3.0
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10 years ago

Bought this when I was highlighting my level 6 hair on the off chance that the blond turned brassy. I used it once and could not stand how dry and straw like it left my hair, even after...

About reviewer (60 reviews)

Age25-29

SkinAcne-prone, Olive

HairBrunette

EyesBrown


5.0
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10 years ago

I have full highlights which I plan to keep looking blonde and fresh, not orangey brassy. I read about purple shampoos and their benefits to do just that. I picked mine up at walgreens for $8 in...

About reviewer (40 reviews)

Age36-43

SkinCombination, Olive

HairBrunette

EyesBrown


5.0
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12 years ago

Very easy on my semi fine hair. Ive been growing it out to my natural dark blonde, and this still gets the brass & warmness out of it and blends my medium blonde well with it. Makes it soft &...

About reviewer (159 reviews)

Age36-43

SkinCombination, Fair-Medium, Cool

HairBlond, Straight, Fine

EyesBrown


4.0
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12 years ago

Best product for color treated dark/medium ash blonde with highlights, is a little drying but not like Clairol Shimmerlights or Aveda, cheap, easy to find, keeps my hair shiny, frizz free and...

About reviewer (184 reviews)

Age36-43

SkinVery Dry, Fair, Cool

HairBrunette, Wavy, Fine

EyesGreen


3.0
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12 years ago

I bought this product after bleaching my hair three times and toning it to get the final brassiness out of my hair and keep it that way. So far I have only used it a few times but it is only...

About reviewer (5 reviews)

AgeUnder 18

SkinNormal, Fair

HairBrunette

EyesBlue


2.0
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12 years ago

I'm not going to lie...this shampoo really strips your hair of moisture...it's like a super stripping clarifying shampoo. I guess that's how it gets your blonde so much lighter, b/c it's not...

About reviewer (31 reviews)

Age25-29

SkinSensitive, Medium, Warm

HairOther, Wavy, Fine

EyesHazel


4.0
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12 years ago

This shampoo works decently for getting rid of brass, but it could be better. I feel that it might make my hair a little dry if I use it too often, but if I use it once or twice a week it keeps my...

About reviewer (5 reviews)

AgeUnder 18

SkinAcne-prone, Fair, Cool

HairBlond, Other, Medium

EyesBlue


4.0
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12 years ago

I bought this as a cheaper alternative to other shampoos for grey hair out there- bought it at Walmart for less than $4 a bottle- it works great, smells ok, and makes my grey hair look nice and shiny.

About reviewer (107 reviews)

Age44-55

SkinCombination, Fair, Warm

HairBrown, Straight, Fine

EyesHazel




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