This is a shimmery, orangey red, not an orange, so don't be fooled by the name or the NYX website swatch. Really pretty if you look good in orange tones. It's truly beautiful, and I haven't found a dupe for it anywhere.
On my dark pink pigmented lips, this is a beautiful fiery reddish orange with gold shimmer. It doesn't work on me (PPP, warm-toned but not warm-toned enough for most oranges). But it's really beautiful, so if you can wear orange l/s buy it! Black Label Lipsticks have full-on color, but are the first lipsticks I've used that don't dry out my lips at all. There's a slight grape scent as I apply, but no taste or scent on the lips. The packaging is a very cute black sparkly rounded-off square tube, black lace patterned and with a "sample" of the color encased in clear plastic at the base. US$7.50 @ nyxcosmetics.com.