I absolutely love this color. Im not a bold person but I did want to try out a lipstick in the red family and this is great for me. I have had this for some time now and always get compliments when I wear it. I tend to moisturize my lips and then dap on the amount of lipstick I want to wear, and it stays on for quite a while. No complaints.
This is a great shade. A nice toned down fuschia/magenta. However, the lipstick itself is a bit drying, which is why I wouldn't re-purchase. But, I partner this with MAC's lipliner in "Magenta" and it's a perfect match.