I like :) I mainly bought this because all the proceeds went to the Humane Society but i do like. It looks cute and i like the way it feels, its not sticky, its moisturizing and is one of those clicky lip brush glosses but its actually comes out when you turn it unlike most. As for the color, in the tube it looks like a deep pink but on me ( i have pretty pigmented lips) it turns into a peachy coral color.