I didn't find this bar to be at all moisturizing. In fact, it made my skin dry and irritated. I used it only on my body. It felt more like a bar of soap than a beauty bar. (The container says this is a beauty bar, not a soap).
This soap is relatively hydrating and has a pleasant smell. My skin doesn't feel dry and tight immediately after my shower like with some soaps. The smell is mild, kind of fruity, but not a specific fruit I can think of. Bar is a nice size, and should last a while, though will "melt" in a watery area, so keep it draining. Price (~$3-4/bar) is more than I would like to pay, had I an entire household going through soap quickly, but as a girl who lives alone, it is doable for now. Packaging is fine, a cardboard box with no frills, recycleable, which is important to me.