I stumbled upon this product at my local drugstore, and since I was searching for a clear lipgloss, I bought it in the shade "Infinitely Pretty." It looked gorgeous on my lips, with a great clear sheen to it that made my lips look fuller. I often used it on top of lipsticks to enhance them. Its staying-power was not exceptional.

However, after several weeks, the great floral scent and taste of it (I cannot describe it any other way) totally changed. It began to taste very much like rotten fruit. In addition, the color changed from clear to translucent yellow. I cannot figure out what caused this horrible transition; I took great care of this gloss. All I know that the taste and scent became unbearable, and I threw it away soon after.

I would definitely never purchase this product again, although the look it gave me was fantastic while it lasted.

For drugstore gloss this is pretty good. It doesn't last 6 hours but it does stay longer than average gloss and survives me drinking water continuously. It won't last through a meal but then no gloss I ever tried does that. I have it in Eternity, pretty mauve nude shade, its a cool shade and I think would look good on most pale brunettes(which is what I am). Color intensity is about average-not too sheer but not too pigmented. I really like it and thinking about getting another color

I've been wearing this gloss for a few hours, I've even eaten with it on, and it's still going strong. I'm on a red lip kick and am wearing Timeless allure. It's a nice noticeable red that's not to flashy. Great for work. This keeps my super dry lips moisturized. I'm a fan.

I bought this today in Eternity, a nude pinkish-brown. It always amazes me when people say that any gloss stays on for hours--it lasted maybe an hour, but nothing really lasts on my lips. Nice gloss, not sticky, not drying. Very little color--in summary, a nice average gloss, but nothing special. I had a $2 off coupon at CVS and 25% off on top of that--so for a couple of dollars it was fine, but I don't think I'd repurchase.

I do not like this product...Its got the most horrible smell, like gasoline in a way. BLEECH! Hardly any color goes on lips but at least it does not dry them out. Thats the only upside.

I got this in the color "all day seduction", a coral red with gold shimmer. Overall it's a pretty solid gloss. Comfortable wear, great shine, and reasonable wear time.
The wear time is definitely not the claimed 6 hours and the gloss is not super pigmented. It also has a scent and a hint of a taste, but nothing really noticeable.
I really like the packaging. There's a stopper, and with the paddle-shaped sponge applicator, it pulls out the just the perfect amount of product each time for me (YMMV).

I got the gold colored one. It's nice but there isn't much color to it. This is an awesome gloss to put over a light nude or pink color because it gives a golden tint. I would buy it again for sure.

I don't stick to one brand of makeup for long, nor do I usually buy repeats of products. If I do find something I love I will repurchase. Rimmel products are inexpensive and a few items i will definitely be buying from this line. They stay glossy lip gloss is one of them. I have this in "immortal charm" which gives a natural colour (me being fair). It looks fresh and healthy. Not to mention that this lasts quite a while. I also have bought this in "all day seduction" and "timeless allure" . All these colours look great on and for the price you can buy a good variety.

I have 3 of these and I love them. Seduce Me is clear and wears great over any lip pencil. All Day Seduction is a peachy rose with gold shimmer...this is a nice daytime look. Captivate Me is a medium mauve with subtle shimmer that is not too gold or silver. These really do wear very well for a gloss. They are a tiny bit sticky but not uncomfortably so. A clear lip pencil keeps the gloss from sliding outside my lipline. I usually do not like lipgloss because it never lasts more than 30 minutes but Stay Glossy really does stay on and keeps lips soft never grainy or dry.

It's perfecto. The neck of the tube has enough of space, it it long staying, comforting, mosturizing, and long lasting. All night long is my favorite shade, a plum (burgundy) type, tthis gloss definatly rocks, wkth a HG high shine, Rimmel makes good stufff that rocks