I think this is going to become the mother of all Holy Grail products for me - I have hardly *any* eye brows, and I am too fair/blue eyed to pull off the darker eye brow products that most people recommend like the MAC lingering pencil. I After reading many lovely reviews of this, I stopped by my Sephora today and was disappointed to see that they didn't carry the blonde shade that is on the UK site, so I went for Peek which is listed as a golden brown color, and looks that way in the pan. My hair is strawberry blonde, and this is gorgeous - it gives me a defined golden brown eyebrow that does NOT budge (I was sweating out in the sun and wiping my face - no smearage!) and looks amazing. I would give it a billion stars if I could, and I am going to bite the bullet and order the blonde shade from the UK site if that's the only way to get it so I can mix the two shades for when I want a tad more subtle look. LOVE!!