I have absolutely fallen in love with Alima Pure Satin Matte eyeshadow in Ash – a neutral, pale, matte taupe.
The colour, in the pot, looks comparable to MAC Omega. But Omega tends to show up a little warm on my skin – Alima Ash is true to colour. It is entirely neutral.
Alima Ash has become my everyday neutral crease shade – I use it to contour my crease, taking it up high towards the brow bone and deep into the inner socket. It also blends other mineral eyeshadows very well, softening any hard edges without altering the colour too much.
I find it lasts very well on my skin – both with and without primer (TFSI). It blends effortlessly.
If you are a lover of mineral makeup, I suggest you look into Alima Pure eyeshadows – they are fantastic. If Ash fits your colour profile - neutral pale - it is a wonderful, versatile shade.
EDIT: My skintone - equivalent to MAC N/NC-10/15 (neutral warm, pale, with surface redness).

This is a matte, very light, neutral taupe shadow that looks chalky when first applied. Within a few minutes, the chalkiness fades, but the color turns warm, which is unflattering on my pale, cool-toned skin. After a few hours, it disappears from my lids completely, even though I always apply it over Lorac Behind the Scenes shadow primer, which is fully effective under other shadows. Overall, I'm not impressed.
Ingredients: Mica. May contain: Titanium Dioxide, Iron Oxides, Ultramarines. continued >>