Best mascara in the world! Doesn't dry out or clump onto lashes. Light enough for day wear, but buildable for evening. Seems to last for ages so well worth the price. The colour is great for pinky pale skin which black is too harsh for.

This mascara is worth the money. It dries quickly but stays on ALL day and seems to look "wet" all day. A lot of people say that drugstore mascaras are equal/better to high-end mascaras and I will have to politely disagree. This mascara never flakes, dries up, and you don't have to reapply during the day.

Love this mascara...afraid to read the ingrediants since I am phasing out all parabens....this stuff goes on great, doesnt clump, comes off with ease and looks natural....even on the bottom lashes. Its my favorite mascara and I have been buying different ones for 25 years....this is number one in my book

HG material. I LOVE this mascara. It thickens, lengthens, defines, and gives a bit of curl. I love love love the warm brown shade - it makes my lashes look unreal but in a amazing still ok for daytime or nighttime way. It is not just a tint on your lashes - it's dramatic - but not in a carbon black kind of way. The formula doesn't transfer to my upper lid - and it stays put all day. I wish it were cheaper - but I know I'll repurchase it ----because drugstore true brown mascaras are hard to find that aren't in the most basic and boring formulas - I'm not a "black/brown" fan - I'm a warm/neutral brown fan - and drugstore mascaras don't last on me they end up smudging like crazy. Dior Iconic stays put and for that - I will spend the money. This is way better than the DiorShow Mascara in brown - I bought that first thinking I would save a few bucks - Diorshow in brown was as unremarkable as a nothing mascara. BUT ICONIC IS A WINNER.