Good for curls. Has strong hold- but doesn't mix well with gels, only serums- if you mix products.
Holy Grail! I'm surprised there haven't been any reviews for this. I have extremely fine hair that's thinning in the bang and crown area and always struggle with styling it. It's colored, dry and most products either weigh it down, dry it out, or make it stiff and lifeless. I've tried other styling creams (Wen and Bumble and Bumble) and both worked great the first time I used them and that was it. Every other time I tried them they either weighed my hair down or made it dry and lifeless.
I've used It's a 10 styling cream 2 days in a row and I think they may be the best 2 hair days I've ever had. One of my coworkers told me yesterday that my hair looked great. I use this on top of Aphogee leave in conditioner and my hair comes out full, fluffy with tons of body. It looks healthy and shiny. And, it maintains my hairstyle all day. I'm trying to grow my hair out and can't wait to see how this works with longer hair.
I'm keeping my fingers crossed that this will continue to work for me.
Edit 12/19/2011 - Forgot to update this. After using every day, by about the 5th day my hair got very dry and lifeless. Same thing happens with all styling creams I've tried.