Well I was so happy when I picked this up from my local Kmart for only $3 which is a shocker as I usually tend to spend 7-10 dollars for mascaras. So I immediately went home and tried it. This mascara is honestly an exact dupe for loreal carbon black mascara. But for me this mascara didn't really add a lot of volume as I want but it did darken up the lashes and make them longer. I do use this mascara now with another loreal mascara and it gives me the look I want dark, long full lashes :)in all this is an exact dupe for loreal voluminous carbon black mascara and the price can't be beat :)
I picked this up to keep in my gym bag to use when I had to schedule my workouts and shower at the gym in the middle of the day. I didn't want or need anything fancy since I would only be needing it on occasion for half of a day.
On the one hand, I agree with a lot of the reviews on this product. This is a mascara that truly does it all (lengthens, adds volume, holds a curl) for a very reasonable price. It looks better on me than some HE mascaras I've tried. So it is a great candidate for something to keep in your bag on-the-go. If it falls out/gets lost/gets ruined in transit, you won't be out $10-$20 for a new tube of HE mascara. I use a lot of DS mascara anyway since I like to replace it often, but even DS mascara can get a little pricey if you buy it often enough.
I really like that the black shade is a true, rich black (not a muted grey-black or blue-black). I didn't mind that the formula applied wet and I thought it builded well without clumping. It has a chemical-y smell that is a little bit stronger than other mascaras I tried.
The smell didn't bother me enough to not use it but I don't think this mascara played well with my skin-type which is why I will be returning this. I found that after a couple of hours, some of it transferred to the top of my lids. I think that is because I have somewhat oily lids but I don't want to have to apply oil-controlling primer just to wear this. Also, I found removal to be somewhat of a pain. The formula isn't stubborn since dissolved off of my lashes with make-up remover, but I found that it kinda bled everywhere. Normally I can remove mascara with the front and back of one m/u remover-soaked cotton pad, but it took me three cotton pads and a q-tip to get all of the everything off.
P.S.: If smudging is a problem for you too, I found that CG Professional (in the blue tube with the curved wand) is one of the few DS mascaras that doesn't smudge on me.
I know that I am in the minority here but I was soooo disappointed by this mascara. I have read tons of great reviews and seen it used in many YouTube tutorials. I never buy anything but waterproof mascaras but all the hype convinced me that this was long wearing and the super cheap price convinced me to give it a try. I curled my short sparse lashes as usual but this formula was so wet that they immediately lost all curl. I tried to build it up some but it just seemed to get a little clumpy. No volume and definitely no length. Sometimes my allergy eyes water and this did not hold up to even the slightest amount of moisture. I eventually put a coat of waterproof mascara over it to keep the smudging at bay. To me, this mascara is an exact dupe for Maybelline Great Lash mascara. That is another much hyped mascara that didn't do anything for my lashes, so if you love that, you will love this too. I will stick with my old stand by which is Covergirl Lash Exact Waterproof. It has a dryer formula that maintains my lash curl while adding some volume and length, not a ton but enough for me to notice a difference. it is also extremely budge proof so I remove it with a cleansing oul.
This mascara is definitely exceptional for its price. It lengthens, separates and volumizes all in one mascara and I find that I only need one coat to see this.
However these results do not last the entire day, after a few hours of wear the mascara has a lot of fall out on my under eyes and transfers onto my eyelids, and by the end of the day most of the mascara has crumbled onto my cheeks :(
HOWEVER i love to use this mascara to layer with other mascaras, so i tend to use one coat of this initially and go over top with my ysl baby doll mascara or maybelline colossal cat eyes and i love the look it gives and stops all the transferring and fall out!
But for the price and initial look it gives I would definitely repurchase
I have not only purchased about 12 tubes of this for myself over the past few years, but multiple tubes for friends, coworkers, the boss, the boss's daughter in law, etc. This is the real deal, folks. Rich, thick, black--volumizing and lengthening all in one tube. It's only $2.99 at Walgreens or Kmart (or wherever Jordana is sold) and each tube lasts me 4-6 months. The boss routinely slips me cash and asks me to pick up 'just a few more' for her, and let me tell you, she's usually quite picky. Being such a nice thick formula, it is subject to a clump or 2, but nothing that can't be combed out. It even holds a curl well, and I don't usually curl my lashes because it's such a pain. With this, I don't even have to!!! Long thick lashes, just amazing! Will always repurchase!
This is one of the best mascaras I've ever used, regardless of price.
I recently tossed the tube I'd been using for the past 2+ months, as it had finally dried out, and I'm missing it terribly. I'm now rotating through other mascaras I'd had in my stash and new ones I'd been excited to try, and nothing is living up to the standard it's set.
One of my top drugstore mascara purchases - very easy and quick to apply, makes your lashes look great.
However I have had problems with the mascara smudging throughout the day, both above my eyelid and under my eye; so I have to keep and eye on this - although it is the hot Australian summer where I live. I also found that it looks really good when applied, but as the day goes on, it becomes less dramatic and seems to almost disappear - it is not the same as when I first put it on.
Regardless, given how it is only a few dollars on BeautyJoint (you can't go wrong), I will repurchase, until I find a better one, or till I try out a few high-end mascaras to see if they compare to this Jordana one.
Yes this does what it says it does. Big beautiful long lashes. Separated lashes, flirty lashes. Everything seems so perfect, but the ONE thing I absolutely will not tolerate is the gradual tips of my lashes touching underneath the brow and leaving marks. I hate that and the formula of this mascara does it, and for that I cannot purchase again. Too bad, got a ton of compliments with this mascara.
I just had to try this mascara because of all the hype (and who can beat the $4 price tag?) but I think it's just an okay product. It is a very wet mascara, so it does smudge when first applied (however I don't have this problem as I'm wearing it), and it does make my lashes very black. However, I think it also makes my lashes feel a bit crunchy, which I suppose is because that's what cheap mascaras do. I don't think it gives great volume and length; I'd rather spend a few more bucks and use CG Lashblast or Maybelline the Rocket.
The wand is an actual brush, and it's very thin, which is a nice change from huge, plastic wands that seem to be the big trend lately. I also the mascara is pretty easy to remove (I use an oil cleanser to remove it).
You know when you find your greatest Holy Grail, can't-live-without product and it actually makes you SAD? Sad because only one Walgreen's carries it near you, filling you with fear that if they ever stop carrying it...*poof* back to sub-par reality? This is the BEST mascara I have ever used, and I absolutely plan on stockpiling it for the makeup apocalypse that may happen if it is ever discontinued.
Jordana makes several varieties - JUST REMEMBER - BLACK tube - PURPLE letters! Oh, and it's the 3$ one! WHAT A STEAL!
I cannot rave about this enough, it is what I've always been looking for in a mascara. It applies SUPER efficiently and easy, I barely need to build at all and I''m finished in just one coat. The curl holds better than any mascara I've ever tried! The brush is tiny, which makes it so perfect for bottom lashes and corners.
I have seen people on here talk about smudges & raccoon eyes, but I have not had anything remotely close to that problem. I never get flakes or any smudging, like I do with other cheap mascaras.
Here are my tips:
-The brush grabs a lot a lot a LOT of product...that's ok! Just scrape it back into the tube before you apply.
-It's a wet formula, and I think it looks best applied with just one coat. I'm not about that clumpy life, but this baby LENGTHENS those lashes in just one go around.
-Curl your lashes before, obviously, because this mascara holds the curl soooo well!