Meh, is all I can really say about this foundation. I've seen people raving about this foundation on the boards a lot. So I was anxious to try it.
I got samples from an Avon rep because I HATE buying makeup (especially "new" makeup) without seeing it first. She gave me samples of Medium Beige, Cream Beige, and Natural Tan.
Gave each shade a proper run. (I wasn't in love with CS the first time I tried it and it ended up being one of my HG foundations for the longest time). So I was going to attempt to give Ideal Flawless a fair shake as well.
The moment I started to apply it, I was a bit excited because it seemed to glide on so easily and the coverage looked superb! I would say a little bit over medium coverage. The first shade I tried (Natural Tan) was a perfect match. I have been cursed with huge pores on my cheeks and when I first applied this, it covered them just as well as CS does.
I was really feeling this foundation after I had myself all put together, looked great when freshly applied. I was a bit scared about the tagline "luminous finish" from the Avon book, but it didn't seem that shimmery to me. Then I took pics.
Yikes! Even though I had set and powdered the poop outta my face to combat this "luminous" effect, I couldn't believe how much "shine" was still coming off my face. It looked like I had dusted myself in shimmering eyeshadow. The luminous finish just made me look like a greasy disco queen.
It just got worse. No matter what primer and what moisturizer I had underneath it. I was always a big oily mess after only two hours or so. AND, the foundation just seem to fade out after that. The first time I wore this it had faded completely by lunch. The next time I wore this I reapplied it 2 times during the work day. Kinda ridiculous. It faded, my face got slick, then it was like the foundation was trying to jump off my face. LOL. I was seeing transfers on pretty much anything my face touched (clothes, hands, glasses!).
I wouldn't recommend this anyone who has even the slightest bit of oily skin. What a mess.
Three lippies... and that's being generous.

So I purchased this and am quite happy with it. Here are my impressions:
Pros:
-Feels very light, blends smoothly, and has a very light pleasant fruity smell.
-Good coverage (medium to full), buildable
-Lasts at least 6 hours, especially if you set with powder
-Very affordable
-Packaging is nice (glass, rectangular bottle) which feels good in your hand and has some heft without being too heavy.
-Dispenser is tight and gives you the right amount.
Cons:
-Might have to go through an Avon Rep to get the right color for you, and that might be a hassle (they don't know what they are doing, they don't have any samples or require that you meet in person, etc. etc.)
I'm a C2 in Mac Face and Body, a C3 in Studio Fix, and wear Nude for Laura Mercier Tinted Moisturizer. For Ideal Flawless, I wear Nude and it works out well.

First off the lightest shade was a bit dark , I swatched it on my arm and when outside and saw tons of sparkles! Yuck I don't want a foundation with tons of shimmer. I used to love the ideal shade now Im just disappointed this stuff is going back

I was very impressed with this foundation. It has a nice texture and didn't feel heavy on my skin, it blended nicely, and has a matte finish and my skin looked radiant. I had no shiny t zone, it didn't oxidize and didn't settle into lines, wrinkles or pores. The only problem I have with this foundation is the alcohol it has in it and that will keep me from repurchasing it.

I love this foundation! It is full coverage, and it makes my skin look so fresh and perfect! All my friends have compliments me and asked about it. LOVE LOVE LOVE! But I HATE THE FREAKING PUMP. ITS AWFULLLL.....every morning for a week it would squirt all over my shirt and I ruined 4 shirts before emptying it into a different container.

It took forever for this to arrieved. I was so excited to try it on. I'm a NC15-NC20, depending on the year, but I always prefer a light yellowed foundation. I order this in light beige, the second lightest to the Avon color spectrum. Its too dark by a few shades, it has a bunch of sparkles, so it didnt suit me. It has a medium coverage, a creamy thick texture but its too oily. At least it has a pump.

This is only just about to be launched in the UK so I tried a tester. I am Eurasian and have a real problem finding the right shade of foundation. For years I have stuck to BE mineral powder foundation and just tried the "Medium Wheat" on a whim. Over many years I have used Chanel etc etc and this is the best colour match I have every found!!!
I hate heavy lquid foundations but nope this has a lovely light consistency. It is definitely not a foundation to use if you want heavy coverage. I would also say that this is definitely not a foundation for oily complexions. You definitely need to set it with a decent transparent powder. For the price, light texture and perfect colour match its a winner for me.

oh my god i can't believe ANYONE could give this foundation a bad review! In my opinion it's awesome :) It has great coverage, good texture, lasts well, feels great on and gives you a warm glow. BUT from what i've heard everyone who didn't like it had oily skin and people who DID like it had normal/dry skin (like me) so i guess that's who it's made for. To sum it up, its the perfect foundation for normal/dry skin :)

I don't like this at all. It did not cover anything! It was greasy looking and quite honestly it felt gross on my skin. I should have known since it has petrolatum as an ingredient. I hope I still have my receipt so I can return it. The only nice thing about this foundation was the bottle which had a pump.

im on the fence about this,
i hate that it transfers,
its DEFINITLEY not for OILY skin...
itd be nice for if your going out somewhere, and just want something to look nice and even..
if only if only... it were matte.

I used the original Ideal Shade foundation a couple of years ago, and did not like it too much. Decided to give one a try as it is 'flawless'. I am glad I did. I have normal to dry skin and overall my skin condition is pretty good, no acne scar & no major sensitivity. Upon the first application, it was smooth and almost mousse like. I pumped once at the back of my hand, and applied it with a foundation brush. I moisturized my skin with my regular spf 15 face lotion. It spread like a dream, one pump is sufficient for a medium coverage for my entire face. If I need extra coverage I added a thin layer of face powder. I am NC 20 to 25 for Mac Foundation (light warm Asian skin tone) and Nude Shade in this line matched me well, I would say closer to the NC20. I can go one shade darker in the warm weather. The shade does turn slightly darker after a while, so this suits me even better, closer to NC 25. I wear NC25 all year round, and NC20 in colder months. I smell no strong fragrance and definitely more dewy than the original Ideal foundation, less matte, more natural. I have been using it for 2 weeks, no allergic reaction and still works good for my normal to dry skin. If you do have normal to combo skin, don't prep your skin with too much moisturizer prior to this foundation, otherwise it may be a bit too rich for the skin by mid-day. I won't not recommend this foundation for oily skin. Will surely repurchase another bottle, but this will surely last me a long time! continued >>

I saw this in the Avon book and thought this makeup looks like something i should try, i got it in the shade Earth, was a tad bit too dark so Sable would be the better choice, it does go on nice and smooth,covers some imperfections but the coverage doesnt last its a nice foundation for someone with who dont want full coverage and it has a dewy look which you can cover with powder is you choose to but in my opinion Maybelline Fit Me is a dupe as its the same concept which i prefer. This foundation is not for someone with super oily skin,dry skin and combo skin can wear it but if u live where its hot then know yu will need somthing for oil control

Upon application this product looked really good, the shades are on the dark side but it wasnt too much to complain about. After about two hours I noticed I was getting oily, I didn't think to much about it but after working 4-5 hours in a hot environment I looked in the mirror and I was an oil slick, and the makeup oxidized horribley. It was awful, I tried to wear it one other time and got the same result.

I liked this foundation at first but then I noticed how bad it oxidized really bad. I'm very pale with neutral undertones (I'm computer paper white) so finding a foundation to begin with. This turned about two shades darker (and nice and orange) on me. It wears nice and when first applied, looks very natural.
I do wish all foundations came with a pump though.

Other than the pump, this is the same as "Ideal Shade Liquid Foundation", the wear, the spreadibility, the smell, just the same.
Different package, same content, cunning Avon.
Regardless, this is a good silicone based fdn, thus it spreads like a dream, no need for primer, the downside is it cannot be layer for more coverage. It does oxidize a bit, so choose wisely. I picked medium beige for my NC 35-40 yellow beige skin. But if I am going to choose again, I will pick Sandy Beige instead.
Since it is a light coverage, it will not suffice for skin as "dogged" as mine. I just wait for it to dry a bit & topped with mineral powder fdn.
Can't beat the quality for Cad$10, I bought it on sale.
PS. I figured the difference between this and the Ideal Shade (no pump) is the separation of the product. This does not required quite a shaking before used while the other does, quite intensely shaking. continued >>

I was really hoping this product would look great, unfortunately it was the exact opposite. I was oily 2-4 hours after applying. I tried it with my Smashbox primer and without it and the same thing happened each time. It also did not have lasting power for me. By the end of my 8 hour work day it looked like I had barely even had any makeup on at all. It might work better for people with more dry skin but if you have oily skin I wouldn't suggest it. Also, after using i broke out!

This foundation is AWESOME! It makes my pores appear practically invisible, and it makes my skin appear flawless, just as the name states. I use sheer cover, which I find to be fantastic, but with SC you have to wait for your natural oils to blend with it so it doesn't look powdery. This one is just apply and go! After a few minutes it gets better, and more natural. I love this because it covers my flaws and lasts all day!

I'm LOVING this foundation! I still am partial to my Smooth Minerals Liquid foundation though. I reach for that one more because it reminds me of a tinted moisturizer, but I still love this one. Avon got it right this time! The packaging is perfect! Great pump! I match NC40 in Studio Fix Fluid, NW35 in Pro Longwear (MAC), & I'm Stromboli in NARS Sheer Glow, & Medium Beige is the PERFECT match for me in this. (I wear Pure Beige in Smooth Minerals liquid, which is slightly more yellow toned, while this is more neutral toned.) My skin is dry in the winter, and more oily (esp in the T-Zone). It is starting to get drier again (esp on my forehead), while my T-Zone still tends to get oily. With Smooth Minerals Liquid, I usually set it with MAC Studio Careblend pressed powder. However, I don't need to set this one at all. It applies so smoothly on my skin, like butter (but not greasy). This blends into my skin like a dream and has good coverage. This lasts me all day until I take it off, and I don't have to set it or touch up at all. This is more of a medium coverage foundation, though it can be built up. I prefer the Smooth Minerals Liquid for everyday use, because I usually like lighter coverage. When I want more coverage, I definitely reach for this. It's great & affordable! Hope Avon keeps this one around.
update* 10/6/11- I used this Monday and Tuesday of this week, after not using it for a while. (I've been faithful to my MAC Pro Longwear NW35 which is my perfect match ever and is good with controlling my combo/oily skin.) I decide to try this out again. My tan is going away, and my skin is getting lighter as the weather is changing into fall/winter. This shade is PERFECT for me: Medium-Beige. This glides on so soft and smooth, like a dream. It blends like a dream and feels good on. The coverage is great, especially paired with a dusting of my MAC Studio Careblend pressed powder. However, halfway through my day, my t-zone was getting oily! Mind you, I NEVER have to set my MAC Pro Longwear foundation and I don't get oily with it on. I was getting oily with this, and I definitely had to blot. If only this foundation controlled oil and looked as good at the end of the day as it did in the begging, this would be PERFECT. The pump is fabulous. This might work better for me when my skin is drier in the winter. If you're oily, you will have to blot with this continued >>

I love that this has a pump. I purchased this in nude and it's perfect for my skin tone. I don't like this as good as my Rimmel Match Perfect, but it's a close second. This works better if you apply a primer first. Another great product from Avon!

I'm sure I'm not the only one who has felt that "full coverage" and "natural" can't possibly go together. I guess this is a fairly new concept in the makeup world, and I do have to give Avon props for taking this step. IMO, this is a nice improvement from their now-discontinued Ideal Shade foundation. I feel that Ideal Flawless blends more easily and wears well over a primer (I have oily skin and wore this over Avon's Magix primer). Also, Ideal Flawless is neither fully matte or fully dewy. I would say that it's definitely a satin-matte to matte finish, so you won't end up looking powdery or greasy. From what I can see, there is a very faint amount of shimmer. However, it isn't detectable once you put it on your face. Thus, I do agree that this foundation does what it claims to for the most part: look natural while giving solid, medium-full coverage. I'm not sure if this is HG material, but it's a good contender. For shade reference, I'm NC30 in MAC and I wear this in Nude.