This product is marketed for men, but if I like it and it works for me, who cares. This is great to use when you need a strong body wash to cut through the grime. This does not contain any antibacterial ingredients. I used to use the regular Dial Gold antibacterial bar soap, but this body wash is better because it is not as drying to my skin and rinses clean. I will definitely keep purchasing this even though it is hard to find sometimes. The only change I would make in the packaging would be to change the cap. It seems like it would break off easily. The fragrance is very clean and lingers. It's a really heavy clean scent like Irish Spring and is not a very heavy masculine scent like Axe. I prefer a stronger, cleaner scent like this one from Softsoap after a sweaty workout, but it doesn't have an antibacterial ingredient that may be desired by some people.