I received a free sample sized can of this and I love it! It really helps make my hair shiny, soft, and feel healthier after I've straightened it with no mercy. It cuts straightening my somewhat wavy hair by 2/3 the time. One thing I don't like is the scent. I'm sure other hair products smell worse but I don't use many other hair styling products so I'm just not in love with this scent and it is pricey. I think I will purchase a full size when I run out of the sample!

This product is expensive but I will be restocking because I can see, feel and even smell the difference when I blow-dry my hair with and without it. I had terrible depigmentation (my hair used to be jet black but after meddling with heat styling it turned slightly brunette, so sad) and about two weeks after using this every time I blow dry my hair I started noticing it has become darker again. Also the end result is very smooth and shiny, and I had none of those burnt smell after. The only downside is it smells a bit like my floor cleaner. I have had this for almost three months now and have been using it very sparingly because a little already goes a long way for me (on my first try I think I overdone it because it's a spray and I didn't really feel it on my hair but later I learnt using a small amount is good enough). I'm not sure of its holding ability because I'm only using it for a straight blow-dry.

Ok, i have wavvy hair which is annoying, its hard for me to straighten my hair, i just dont have the dexterity for it

i got this as a freebie from a beauty store, i was reluctant at first and did not use any kind of product on my hair, which is color treated, dry, oily and just a mess
well, i went home and waited to wash my hair, 4-5 days, my stylist tells me this is a good idea, so i get out of the shower and spray my hair with this.ok. now., you CAN use this on dry hair, but it is better to use on wet hair, well, after i started blow drying, i noticed that my hair was straightening out, i was shocked and happy at the same time, when i was done my hair was ALMOST as good as when i go to the salon.i am impressed. i dont think i could find another product like this, it is light and makes my hair feel soft, considering i have bad water and conditioners for water that just dont help., but this is amazing, i would recommend to anyone!

New product and it is pretty damn good. It is a spray meant to be used on dry hair before heat styling. It says it protects up to 450 degrees. I can't say that is so but I have been using the curling iron this week and my ends are solid. Added to that it has some hold which means less heat styling overall. It isn't a detectable hold in terms of touch but you know something is working to keep things in place. My only gripe is that this is very expensive - $22. for a 4 oz. can! And when you consider that you have to spray every section you could go through this in 10 days. Let's hope a duplicate appears on the market soon. Aren't these marketers dumb? If they offered a good value for the money you wouldn't search out alternatives. For now I'll be on the look out for a matching product.