Smells exactly like the original NYC on me, which I like, but already own. On the bottle I smell a little coconut, but on me it's nonexistent.

I bought this the other day unsniffed and I had to go back and purchase a 2nd bottle. Sjp you won me over with covet and now this! Mmmmm it is a light creamy lingering milky coconut scent that I enjoy. I am glad I tried this I took off a lippie because the bottles are only 2oz I wish they were 3.4 or at least refillable I don't want to throw away the plastic tube it should be reusable its not paper.

this is so pretty! This smells like tropical summertime to me. coconuts, vanilla light musky floral whifs but I would not call this a heavy floral at all. I was looking for something to wear on my trip to Hawaii and this is going to be it! the first blast is strong, but it settles down close to the skin and smells tropical and quite sexy to me. this has zero NYC to my nose.

Quite lovely. I've had this for a few months, but hadn't reviewed it. When I saw the review below, I had to share my affection for this new SJP fragrance. A light, sweet, coconutty feel-good type scent, perfect for warm weather.

'SJP NYC Pure Crush' is the newest fragrance by Sarah Jessica Parker. If you thought her previous NYC fragrance was too sweet (red bottle), 'Pure Crush' is a lighter take on the sweet level and smells quite fresh to me. The scent is completely different - it smells of coconut, vanilla and white florals. The coconut is not "creamy sweet" like I would have expected. It smells fresh and not too sugary sweet. There's a slight hint of vanilla in this, but it's not very strong. As the scent settles, I get a hint of white floral. Although I hate the scent of white florals in general (because they tend to smell heavy), the way it's combined makes it smell delicate and soft. The final dry-down is a little powdery (musk?) and I can still smell some of the coconut. Despite having NYC in the fragrance name, I can't imagine this being worn in a city like New York. For me personally, I think it would make for a good beach scent because of the tropical vibe of coconut.