This is my perfect "my lips but better" lipstick. I love this lipstick for many reasons: 1.) the color: sheer berry-pink, 2.) the texture: sheer, natural, non-sticky, very moisturizing, 3.) the finish: a lovely light berry-stained look, 4.) the ingredients: as I'm allergic to beeswax, and being that this is a vegan line, I don't have to worry--also, this is colored with minerals, so it has a very short and simple ingredient list, and 5.) the taste/scent: there is none (which I love). Don't be intimidated by the darker look of the lipstick in the tube--it is really sheer. The packaging isn't the greatest, but I love this so much that I don't really care. This is my go-to spring and summer lip color (for fall and winter, I tend to use Clinique Almost Lipstick - Black Honey (a bit more plummy-brown)).